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Is Your Small Business Website Marketing Strategy Successful?

January 5th, 2017

Doing Website Marketing For Your Small Business

So You want to do website marketing and be successful online with your small business website. Let us look at what your up against.

According to recent research, 93% of all online experiences begin with a search engine, and 75% of users never scroll to page 2.
There are lots of small businesses who don’t know anything about their domain and page authority surrounding their websites with many ignoring how to improve their domain and page authority. This is an important step towards being seen as a trusted resource in your niche.

How Will You Go About Marketing Your SME Website?

Not enough smaller businesses blog and don’t do it regularly enough. If your business did more keyword research  you would find that this alone generates enough topics for you to create pages around keyword terms your target market are likely to be using to search for what you offer.

Do You Know Your Industry Inside Out and Have You Created Sufficient Website Landing Pages.

Once you know your industry inside out and have created sufficient pages to turn your website into a magnet you are on your way to beating the competition.

What you want to try and achieve is have Your Business and Your Website being seen as the go to guys.

Not every click will lead to a sale but the value you bring as an authority voice via your blog is an opportunity you cannot afford to miss.

Long tail keyword research is the key towards improving your blog. Long tail keywords might not have huge volumes of searches carried out monthly, but collectively if you target sufficient amounts of these keyword terms through blog topics, and within your content, signpost the reader through to your goal value page, this will over time bring improvements to those pages that matter on your website. It is important to know that long tail keywords make up about 70% of all searches done.

Small business owners with websites forget they are in the minor league and are not going to reach formula 1 within a few weeks or even a year from when they launch their website. But this unfortunately is what small business owners expect, and without spending any money on marketing.

Quality Backlinks with descriptive anchor text are still your priority but small business owners struggle to achieve getting them without help. Going back to what was said about blogging on your website and guest posting on other sites are still a key route in getting these backlinks. But even commenting on other forums and doing some social media also helps.

Depending on your type of business have you submitted your site to the likes of Facebook, Yelp, Thomson Local, FourSqaure and more, which are all important places to get listed.
Did you know that with your Yelp profile it could outrank your website for certain keywords?
How much use are you making of Google+?

With Google+ you can show off the reviews you get and provide information about your products and services. You can write a snippet on your Google+ page and provide a backlink to your blog article or right onto one of your websites goal pages.

Revisit Your Website Content Strategy

Let’s start with how prominent is your website blog?
Do you actually have a blog and does it have a clear link in your menu so visitors to your site can find it?

There are some people out there that will simply promote that you must be doing more Content Marketing and just simply focus on live channels like Twitter and Facebook. But there is still a huge amount of businesses in the SME sector that simply don’t have time or the creative writing streak within them to carry this out. And if you are in this group, then you really have to consider who is going to support your Web Marketing Strategy? To remain competitive you are going to need help to create that content, and do all the other tasks that come with Search Marketing to increase your visibility.

Are You Researching Your Competitors Websites?

It is important to research your competition – but where do you begin?

Without doubt if you are a small medium enterprise you are going to have to make use of a number of tools to achieve this objective. But guaranteed, if you are an SME business reading this, you won’t do competitor analysis – WHY?

Because from experience in having engaged with many small business owners you don’t have time. You are to busy running your business, and more than likely you don’t have the tools. Even if you did have the right tools you did not set out to be an analyst and know what to do with the data generated by these tools.

Some great marketers will simply write lots of stuff and say to you the SME business owner who finds their content that you will be surprised by what you find by doing competitor analysis. REALLY? Yes its true I’d say – You Would. But being blunt, an SME with a website trying to do this on their own is more than likely not going to know what your looking for, WHY?

Because your full time job did not have you set out to be an internet marketer. This is like dreaming – Yeh – I dreamt I fixed my own BMW – it was not difficult at all – nothing to it really!! YEH RIGHT!! Get the picture?

Are You Still Doing DIY Internet Marketing?

A book I think is yet to be written about Website Marketing The Failures and Why. And there would be a big chapter around DIY Internet Marketing.


Right now, there are great books out there such as Internet Marketing An Hour A Day that I suggest everyone should read.

And there are some other really good books, you should consider reading if you were to tackle doing DIY Internet Marketing such as Don’t Make Me Think.

 The content of these and many other great books are based around sharing stories and methodologies of small medium businesses who did Internet Marketing – effectively.

And you will find more importantly that most of these stories talk about the website business owners actually throwing some money at their internet marketing strategy to make money and be successful at Website Marketing.

The books will contain stories about the in-house marketing people that were working hard, possibly full time doing web marketing. What was key is that they invested Time | Resource | Knowledge | Budget into their internet marketing.

But I have seen lots of small businesses who came forward with great ideas and insisted on doing DIY Internet Marketing and are no longer in business. Those people who insist there is nothing to marketing and were so great at doing their own marketing but failed maybe should have applied equations like Porters 5 Forces Model which demonstrates how competition influences every industry and market. But I am afraid to say that many small business website owners don’t do all of these things, instead they follow a DIY Web Marketing strategy that says they simply must be number 1 for a keyword term. This is a recipe for disaster.

How to Gain Good Search Engine Ranking Results

It is not impossible to gain good search engine ranking results for your niche, but there is lots to do. You just need to watch Dagon’s Den and them say to budding entrepreneurs most of whom have come from a small medium business background to be prepared to work hard, be focused and get the help of a professional.

Internet Marketing involves lots of elements from page design, creating focused and detailed content, spending sufficient time doing long tail keyword research, knowing your competitor and I am going to add, get to know your CMS (Content Management Software) Platform inside out. Do you know what features your CMS must have to assist with creating great goal landing pages? Will you know how to use the CMS to achieve conversions from those landing pages? And who is going to craft those pages to achieve the goals? Leaving it all to your web developer could be fatal. What is their marketing success track record?

From Submariner to Internet Marketing Practitioner Hunting The Competitor

People reading this who know me can recall that I spent 22 years in Submarines as one of the Command Team in the Submarine’s Control Room. What was learnt from my time spent there was to Know Your Enemy. Because, that is the first step to defeating it. The job under the water was constant analysis, working out the tactics based on the intelligence gathered.

Learning Google Analytics

When was the last time you as a small business owner looked at your Google Analytics to see if your website marketing is working for you?

Would you know what your looking for whilst you are busy say, selling furniture, or offering financial services, or providing services like plumbing, or Joinery, or you have some fantastic products to sell – but you just don’t know why your pages are not performing. The answer to the first question is that small business owners hardly look at their Google Analytics or even know whether the tracking code has been applied to the website. And the answer to the second question would be NO. Because Small Business Owners are no more interested in sitting for hours pouring over analytical data than I am trying to lay floorboards or fitting a heating system.

So, each to their own. And if you want to have a successful website and not waste lots of time following the DIY Website Marketing route, then seek professional help.

The evidence of failed website design and Website Marketing projects I can guarantee is all around you just like other types of projects you have witnessed. Such as that unfinished extension, that project car you were going to restore still sitting there half done – 5 years later. Walls torn down in your property but didn’t see the finished dream of having more space. And a lot of the time it was down to either lack of knowledge or too busy doing the things you are good at.

Time to rethink your Website Marketing Strategy and be more successful with a website this time around?

Website Design In Fife

November 9th, 2016

Website Design In Fife Can Only Get Better – And Elsewhere too

Before ICTADVISOR decided to bring in its own website designers to support the ICTADVISOR brand we had turned to other website designers in Fife seeking to find out if they were willing to follow our best practice design and build recommendations so our clients had delivered a search engine friendly website. But we found there were variations in the standards of website design that were somewhat problematic and not just in our beloved Kingdom of Fife.

Unfortunately bad website design continues to turn up all over Scotland, England, infact right across the UK and even abroad on other continents.

It is therefore a sad fact of life in the website design industry that whilst there are a number of website design businesses located even just here in Fife, who, admittedly are doing their best to contribute to Scotland’s economy as being reputable website builders wanting to help business owners to promote their products and services online, there are still business owners with websites in place that are simply not working. And therefore we are still seeing far too many businesses missing out on huge opportunities to reach their online audience they so desperately want to get in front of because their website design has failed them

This is only going to continue to happen, if more website developers and agencies, and not just in Fife, or Scotland, but even beyond the rest of the UK don’t take greater pride when in the business of building websites that are fit for purpose.

ICTADVISOR have therefore decided to stop just being a website marketing company and now have a ‘website operating theatre‘ looking after business websites entrusted to us.

During 2016 we teamed up with a preferred design team and also hired a website developer who will deal with ‘snagging issues’.  If your business seeks to have a website that works or want to improve your website which might now not be bringing any traffic or pages are simply not bringing sales or enquiries, well you can now put your business website in our hands and have us be the website agency who will make the website better and have it achieve its objectives.

However, we are only going to take certain types of ‘website patients in our operating theatre‘ – if you have the following most common types of website CMS platform we shall be willing to help you:

  • WORDPRESS
  • WORDPRESS/WOOCOMMERCE
  • SHOPIFY
  • PRESTASHOP
  • MAGENTO

We also offer to build for you a website either using our preferred proprietary CMS platforms that can be tailored specifically to your needs – ask about the Enterprise Redback Ecommerce CMS or the KOMMAND product that is great for start ups. Both products are scalable and capable of either supporting a brochure website or ecommerce website solution.

In addition to this we also build websites using WORDPRESS/WOOCOMMERCE.

Is Your Website Not Working?

Without fail every month, ICTADVISOR ends up being approached by businesses not just in Fife but from all over Scotland and the UK that involves first of all doing a review of a Company’s website to find out what is going wrong. This is our very popular website audit and performance analysis service.

A Typical Website Scenario

We reviewed a website that had been live for around 6 months after a redevelopment by their local website agency. The website domain however had been in existence since 1999. But over the years, every time this business turned to a different website agency or developer to improve their site, the analysis had found that each ‘website redevelopment and migration‘ to improve the website’s performance had been ‘botched’ by the website surgeons hired. To many failures in the ‘website operating theatre‘ to list here, but enough to say lots of websites were lost after coming out of surgery, got worse and in some cases simply died. But, unfortunately, it should have been the website agency/developer that was buried!!

The moral of the story was, the business engaged ICTADVISOR to conduct a website performance audit service, and on this occasion as we have had to do lots of times before – we have to break bad news to the business owner of that website. The dreaded words could be ‘Your Website is Terminally ill‘.  If the case is found to be that bad and having to share such a sad story, having to say the website had in fact been getting slowly poisoned since its birth way back in 1999, it is just terrible news and so we do go through lots of boxes of tissue. The words we regularly hear from the business website owner is ‘How…Why….I Never Knew….The Web Builder Never Said..‘ so many things the business owner just did not know about. You never think in looking at your aesthetically pleasing looking website that lurking underneath was a cancer that was killing the website and affecting the website from performing in the way the business owner had hoped. And so, our diagnosis helped to make clear why the website was not bringing them more business and greater success.

It was with regret that some of that poor website performance simply came down to the pages having suffered badly and lots of lovely link juice being lost each time another website builder came along to do redevelopment work. The website owner had no idea of the risks involved.

Is Your Website Design Failed to Be Built for Marketing Purposes?

You can tell when a website has been built with no one who has real world web marketing experience .

The golden rule is real world marketing practitioners should be leading the website development project, because their aim is to get traffic, and convert those visitors into either leads or sales. What we look at most when doing a website audit review is does the landing page offer a positive customer experiencence?

You can tell if a website has been left in the hands of someone who simply BUILDS WEBSITES but does not understand the full in’s and out’s of WEBSITE MARKETING – your project is regrettably already doomed.

Some Common Website Failures

  • Basic website design and architecture principles overlooked and lots of cases – simply not implemented.
  • Migration from the old website to the new website badly handled, thus losing the website owner built up relationships with search enignes
  • Badly migrated sites losing sales and enquiries in some cases up to a 40% loss in revenue.
  • The marketing messages on the website pages poorly constructed due to poor keyword research or the total lack of it ever been done
  • Pages targeting the wrong Keyword Terms/Phrases in Headlines and so did not entice the audience the business was  desperate to attract.

With no proper KEYWORD RESEARCH or COMPETITOR ANALYSIS conducted right at the beginning of a website project how are you going to build this website – racing car – that has to win against your website competitors?

The Need to Rebuild The Website

A key step  that is missed when a decision is taken to rebuild the website is NOBODY i.e. the web developer or even someone inside the business had really questioned or looked at WHY THE OLD WEBSITE had not achieved its objectives – before attempting to build the new website.

All that tends to happen is the developer agency throws away the old site and just builds something else which in some cases ends up being worse than the website they killed off.

And so, the new website can simply makes the business worse off . The big mistake made often is the old websites back history is lostmurdered really. Simply because the website agency – who claimed they were also internet marketers had not properly conducted a ‘website transplant‘ and had allowed their client’s website to die in their hands.

If you are reading this, are you someone looking at your own website and thinking – I wonder if this is why my website is not bringing me traffic or making more money for my business?

How do you feel about the website you have had delivered from the website agency or freelance developer hired to build your website?
Do you think the web agency or web developer delivered to you a ‘website racing car‘ that is regularly winning races?
Is your website beating off your competitors and improving the bottom line in your business?

What is the Solution to Having A Successful Website?

ICTADVISOR welcome you to get in touch with us and have even just a 15 minute chat to find out if your website was built using best practice design principles?
Does your website meet with Google’s Marketing Guidelines?

You might be surprised to find that your website does live up to those minimum standards. If so, well done to those who delivered your website. But, if we find that has not been the case – then be prepared to sit down and have us first of all make you a sweet tea whilst you recover from the shock of finding out your website is not fit for purpose.

You could also be a website owner suffering from SHINY OBJECT SYNDROME. So you have a nice looking website, but it is stuck in the garage and not going anywhere soon.

ICTADVISOR has rescued a number of websites over the years and as each year comes along, it never fails to amuse us, just how many websites ended up being badly designed or the business was found not to be operating with an effective marketing strategy supporting the website.

Thinking about building your first website?

If the next step is to go and buy your first website, we appeal to you to come and have a free chat with us first.

Thinking about redeveloping the website you have now?

So, you have had a website for a while, but don’t seem to be reaping any benefit from it? Or feel the website is OK but you are just not cut out to market your website?

ICTADVISOR Helps Businesses Build and Market Websites to Achieve OnlineXcellence

We have all the right people and partners behind us to achieve that Goal. Right now one of our partners in this team is busily training Microsoft on how to market themselves again. So, you think we are not affordable then? Don’t be silly, affordable is what we offer, best practice is what we provide, websites that work is what you want. So, whether you are a large business or a small one (and we are very passionate about all sizes of business) – we want to help you, because we know we can. Come and talk to us.

Fife Business Week Digital Marketing Workshop

October 14th, 2016

Making Your B2B or B2C Website and Online Sales Machine 

Are You Looking to Attend Any Events during Fife Business Week?
If You were to attend an events or workshop about Digital Marketing why attend ours?
Would YOU like to find out how our digital marketing strategies Improve Your Websites Performance?

A Fife Business Week Digital Marketing Workshop Presented by Digital Excellence Scotland Real World Web Marketing Practitioners 

The Fife Economy Partnership who host Fife Business Week are once again in 2016 gearing up for this now established date on the Fife business calendar.

Website Marketing for small businesses in Fife

Website Marketing for small businesses

And, so is again our Digital Excellence Scotland  web marketing team here at ICTADVISOR Ltd and who are one of Business Gateway Fifes Expert Help partners where we have been instrumental in helping some of Fife’s Businesses achieve OnlineXcellence. Here are just a small selection we have helped:

 

No matter what type of business you run, if it is supported by a website or needs to have a website in order to raise your brand, then the Digital Excellence Scotland Web Marketing Team have the jargon free and interactive workshop during Fife Business Week that will focus on your business and your website needs.

Taking time away from business to explore new ideas, learn new skills on how to market your website is never easy. Most of the time during the day you need to be at the helm of your business.

So, once again during this years Fife Business Week we are running our events in the evening at the Dean Park Hotel in Kirkcaldy between 1700 to 1930. and our focus topic this year is:

Make Your B2B/B2C Website an Online Sales Machine

Without doubt it has become more challenging nowadays to both go out and first of all buy a website to support your business and then try and get people to visit the pages on your website.

Small Businesses in particular are not sure what they should have by way of a website or how it should be built, many of you as small business owners probably found it easier to buy your next vehicle for the business. But purchasing a website and knowing where it should be hosted, and what your digital marketing strategy should be that is the fuel to put into the website can all be a bit of a daunting task. The OnlineXcellence team have an abundance of horror stories they can share about businesses that did not have a digital marketing strategy and had totally left their website design and marketing with web developers who said they did marketing but were not full versed in such practices. so you .

If you have either a brochure website or an ecommerce website don’t make the mistakes that other small businesses have done in the past. Instead, take a few hours out and listen to the team from Digital Excellence Scotland who can help you plan to make a difference to your bottom line by having a website that is built for purpose and has the capability of achieving OnlineXcellence.

There is no doubt you need to decide how to drive and market your website on a daily basis. So, do you try and do DIY Web Marketing yourself or do you call in Web Marketing Experts. Find out from the Digital Excellence Scotland Team of Web Marketing Practitioners

Who do you consider to be these web design and marketing experts?is it in your opinion the web developer or website agency? You might think so, but…..

  • How do you know you have engaged with the right web agency or freelance developer?
  • What should you have been looking for?

Do you want to get in front of more clients?

Every time the Expert Help team are asked to meet up with new clients, the first thing we here is ‘If only I could get in front of more potential clients

Well, come along to our Fife Business Week Interactive Workshops. Find out what other Fife based businesses achieved under the direction of the Digital Excellence Scotland team from ICTADVISOR

We guarantee if you attend our two sessions during Fife Business week that are just over 2 hours long you will leave with a plan for all of your marketing in the next year.

The sessions are FREE TO ATTEND so don’t deny yourself of having any success with your business, come along to the Dean Park Hotel in Kirkcaldy and see if we can help your business achieve OnlineXcellence.

VENUE: DEAN PARK HOTEL KIRKCALDY
DATES: 7th & 9th November 2016
TIME: 1700 – 1930
Refreshments on arrival

SEO For Small Businesses in Glasgow Fife and All Over Scotland

April 8th, 2016

SEO is it still Alive?

Are You A Local Small Business Owner in Scotland On the Internet trying to get visitor traffic to your website?

Are You saying “I Just Want To Target Customers within 50 to 100 Miles from Where My Business Is Located?

Are Your Instead Targeting Customers All Over Scotland and So, Your Website Must be Found in Search Engine Results?

Are You Doing Local SEO or Wholly dependent on PPC Ads using Google AdWords?

Before You Decide the Help You Might Need With Your Website Marketing, take a few moments to listen to Globally renowned SEO Expert Rand Fishkin of MOZ on his topic:

How To Make the SEO Case to Small Businesses

After you have watched this video (the full transcript of Rand’s Presentation is here) then read on below and find out:

Why The OnlineXcellence Web Marketing Team in Scotland Listen To Your Web Marketing Objections and Concerns

You will always read somewhere online the headline from some other respected Internet Marketer’s that SEO IS DEAD! MMMmmm!! Yes, well without doubt the ‘Old School of SEO is dead.

And there are those who will say that the only way to get customers is by doing Pay Per Click Advertising using mainly Google AdWords. MMMmmm!! Well, it is not the only way but I would want to have PPC Advertising included in my overall Multi-Channel Marketing Strategy.

How to Get Help In Scotland To Market Your Website and Get Proper Advice

Here at ICTADVISOR LTD, I have been an Internet Marketing Practitioner for over 18+years now starting out when Google was still called BackRub 

Since those very early days (in my opinion) is doesn’t matter which way you look at marketing a website – the web page has to be – Optimised.

Your web landing page must be tuned towards attracting the right audience whose only aim is to find the right page that will answer their need.

If Google AdWords was your only marketing strategy, you still have to ensure your website landing page is – Optimised.

If you are doing PPC, Google takes into account a number of factors associated with both your landing page and how that page aligns to the ad you have created which has to then meet with a Quality Score.

I recently read a very interesting article by Neil Patel where in his blog he made a very valid statement in his conclusion summary. Neil said “Keyword Research isn’t for lazy Marketers looking for a quick buck“.

But unfortunately that is what us Internet Marketing Practitioners in Scotland are faced with when we get approached by the Small Business Website Owners.

And, you know what? I am not going to blame the business owner for thinking like this! Because, unfortunately, there are few places that you as the business owner trying to make your website work can turn too where good solid advice and gaining some education on how to market your small business website can be given to you without you having to break the bank to get that advice and help.

OnlineXcellence Supporting Small Medium Businesses Grow Online

I identified a long time ago that the small business website owner had no place to go to get some decent help that would help them become:

  • more educated about how search marketing works today
  • get help to identify problems with their website by getting an impartial website audit review
  • to find out whether they have engaged the wrong web developer or even the wrong internet marketer
  • and be provided with information and advice on how the business owner themselves can take some steps on their own to improve their websites performance.

Now you can achieve OnlineXcellence. Right now, City of Glasgow College run regular OnlineXcellence Workshops for business owners. No Jargon, no heavy technical stuff, but good solid learning bytes that help you understand what might be going wrong, and how you can take some steps to put things right.

There are many other workshops and events that are held across Scotland – but OnlineXcellence has in our opinion some unique ingredients as to why more and more people are signing up to attend. Soon there will not just be OnlineXcellence West, but we are about to introduce OnlineXcellence East. More details on that soon if you want to be keep informed why not join the OnlineXcellence LinkedIn Group where you can get involved or let us know you want to be on the next Workshops being held in Glasgow or at the front of the queue when OnlineXcellence East goes live.

Ecommerce Content Strategy Do You Have One?

February 21st, 2016

Need an Ecommerce Content Strategy Checklist?

  • Running an Ecommerce Website?
  • Do You Have a Content Marketing Strategy for Your Ecommerce Website?

The Rules Have Changed for Ecommerce Marketing

In order to sell more these days you need to engage more with your target market audience.

If you want this marketing strategy to work effectively you have to bring a number of things that have to meet together:

  • SEO
  • Paid Search
  • Creating Blog Pages
  • Doing Internal Link Building
  • Doing Inbound Link Building 

Thought this Definitive Guide to eCommerce Content Marketing from PickaWeb provided a decent flow chart that budding new ecommerce website owners should become familiar with.

There is no doubt though, from experience, what is contained in the guide is what you need to do, but we here at ICTADVISOR know with the website managers we are training they need some hand holding here to implement some of these tasks. There are some really creative individuals in some small businesses but many we come across are simply just to busy running their business and don’t have enought time to actually market their website and implement anything of importance that is included in this valuable guide below. If you want to talk to us about implementing the Complete Digital Marketing System with help from us and our partners – GET IN TOUCH.

Click image to open interactive version (via E-Commerce Content Marketing).

Pay Per Click Advertising Does the Small Business Need to Do it?

February 16th, 2016

Pay Per Click Advertising Using AdWords – Does Your Small Business Need It?

As part of our Pay Per Click Advertising service commitment to clients doing online advertising using  Google AdWords , we make extensive use of our WordStream Product.

This also allows us to plug in and listen to informative webinars and gain snippets of information from the products founder Larry Kim.

A recent event Larry Kim did – hits home with some vital statistics and facts that I believe the small business owner does not get to know about – but should.

Everyday new businesses get in touch with the OnlineXcellence Marketing Team at ICTADVISOR to help improve the marketing of their website. The biggest problem they arrive with is that most of the businesses have just recently got a website and their problem is they have no traffic and no sales and very disappointed with the website developer or agency. Yes, there appears to be an abundance of agencies reaching out to build your website, but lots seem to fail in the marketing of a website. Many do not have Pay Per Click Advertising as part of their marketing strategy.

Another reason why businesses come to us – is because we know the GOTO website agencies that deliver successful websites who are working with us on quality web projects working collaboratively to grow our clients websites online and have them make money for their business no matter what product or service they provide.

I find many small business owners expect their website when launched should just WORK!.

Small businesses still think they can get to the top without Paying for any form of marketing at all. And if you mention a monthly fee beyond a few hundred pounds even, they decide to go off instead and drive down the DIY route, and so expect to fail! We have lost count of how many businesses came back to us having done this and then 6 months later saying – we were right, that they should have just got our help to market them in the first place. That’s right – 6 months wasted.

So, while you ponder on that – what were those key points that Larry Kim said which I agree with?

1) Most of your content goes nowhere. typical reach in Facebook is around 0.5% and this figure is going to get lower. Larry said WordStream published 1600 articles in 6 years. Did some sums and only 5% of his articles in 6 years only generated about 500 page views.
And you have to consider WordStream is a very proactive business online creating lots of articles because they have resources to do so. Whereas many small business owners of only 2 or 3 people and less have very little time to sit and create great content every week and become constantly
socially engaged.
2) A well planned SEO strategy will take 6 months or more to have you get some traffic, but most organic listings are not memorable and you might not even reach a page one listing anyway in just 6 months if you try to go it alone.

Should You Be Doing Pay Per Advertising?

The message is simple – Small businesses need to become more educated in order to understand better where to channel their efforts if they are keen to make money from their website, especially if your website is in its infant years.

The OnlineXcellence Marketing hub is currently delivering successful engaging workshops at City of Glasgow College covering how to market your website and now we have the interest of the East Coast of Scotland who are also going to see many small businesses here benefit from our expertise.

This year will see the biggest event being held in August at a location to be confirmed soon which sees two of the biggest names on the planet in Search Marketing today speaking to Scotland’s businesses. Keep following us and watching out for announcements about this event which is also going to be tied in with the launch of a new brand business that everyone will be talking about come the summer once you see it appear in TV, Radio and Internet Campaigns, and we are proud to be part of that.

Meanwhile, whilst the excitement grows – Listen to the Authoritative Voice on Paid Advertising Larry Kim and then let us help you achieve – OnlineXcellence.

How To Get More Website Traffic

February 6th, 2016

How To Get More Website Traffic – Are You Looking for Answers?

Business Website owners in Scotland usually have just one question when they ask ICTADVISOR for help – How to get more website traffic which is quickly followed by if only I could get in front of more customers I know they would do business with me.
But having a website and trying to manage and market that website whether its a brochure or ecommerce site is no easy task for the small medium sized business owner. Your challenges are much tougher compared to the big brand names online who already have the four most important factors already addressed – TIME | RESOURCE | KNOWLEDGE and most important of all BUDGET!

Enter The Complete Digital Marketing System Giving Website Owners The Solution Needed

digital-lighthouse-london-s

ICTADVISOR LTD are a support partner here in Scotland working in partnership with Digital Lighthouse based in London educating and helping businesses in Scotland implement the complete digital marketing system making it part of your internet marketing strategy. The video in this post tells you all about the Complete Digital Marketing System and the approach that answers your need on how to get more traffic to your website using the lead generation methods used that will help to convert that traffic into paying customers who want to do business with you.

Digital Lighthouse led by successful online marketer Jonathan Jay.

Jonathan Jay Digital Lighthouse

Like us here at ICTADVISOR, Jonathan Jay recognised that small medium business owners tend to take a DIY approach to digital marketing  and try to deploy all the steps involved by themselves or with someone who claims to know what they are doing. But many businesses soon find out that even the cost to try and roll out  digital marketing strategy that does involve a multichannel marketing approach can soon rack up huge costs and not forgetting, that you the business owner has to try and orchestrate 6 different people or more who are all trying to bring traffic to your website. The problem ends up being that nothing is joined up. So, what is the alternative? The Complete Digital Marketing System where by everything is done for you. If you are seeking help with your digital marketing in order to get more customers to your website and considering which road to go down – the DIY route with limited support and possible headaches or have a competent team do all your Digital Marketing Tasks for you – then GET IN TOUCH!

Most Business Owners Aren’t Website Marketers

You can end up putting a lot of time and money into marketing your website, but are you getting it right. Who are all the marketing team members that are behind you, it can be tricky. What you need is a marketing strategy that works for your business.  You want a Digital Marketing Strategy that focuses on what you’re trying to sell and who you’re trying to sell it to.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:

GET IN TOUCH CALL 0141 340 9979. TALK TO US ABOUT YOUR WEBSITE GROWTH

Fife Business Week Generates More New Business For ICTADVISOR

November 17th, 2015

Small Business Owners in Fife Wanting to Achieve OnlineXcellence Learning Digital Marketing Strategies

OnlineXcellence-Training-logo-2010
During Fife Business Week 2015 the Digital Marketing Practitioners who deliver OnlineXcellence Practical Digital Marketing Workshops at City of Glasgow College and provide Expert Help support on behalf of the Public Sector to Scotland’s small business community, found what business owners really want by way of help to support their website projects. During the weeks events held, we went beyond providing just a general overview of what you should be doing as a Small Business Owner and instead carried out some hands on sessions and actually walked business owners through some of the tasks they had indicated they had been struggling with.

The OnlineXcellence program is a complementary mix of business consultancy and training that is helping Company owners shape the future of their business. We focus on having the business doing what it set out to do when promoting itself online – make money and achieve also getting effective results from specific landing pages in the website. Engaging with a variety of businesses from all over Scotland who have set out to deliver either products or services they all keep telling us one thing – we want more customers (and what business owner doesn’t?)

The only difference is today you have got to go looking for those customers you want.

Unfortunately, many small businesses have limited time and resource which is preventing them from being on top of their marketing game. If someone is still knocking on your door and talking about offering you SEO (Search Engine Optimisation) you need to tell them you have moved on to try new things and your looking at new ways of reaching new prospects.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:

GET IN TOUCH CALL 0141 340 9979. TALK TO US ABOUT YOUR WEBSITE GROWTH

Internet Marketing Strategy Offer

October 10th, 2015

The Must Have Internet Marketing Strategy  For Small Medium Business Owners in Scotland with a Website

Planning to have your first website?
Looking to redevelop the website you have because you feel that it is not bringing you traffic and sales?
You need to have an Internet Marketing Strategy – so where do you start? 

LET ME GRAB YOUR ATTENTION

 

 

DO YOU WANT TO HAVE A FREE INTERNET MARKETING CONSULTANCY SESSION?

WE ALL HOPE TO BE SPEAKING WITH YOU  SOON – First – grab a coffee, sit back and here is Jonathan to tell you more…………

 Implement the Complete Digital Marketing System and Increase Leads to Your Website 

Find out how you could be working with one of Scotland’s leading Internet Marketing Practitioners Brian Mathers of  ICTADVISOR and his UK Internet Marketing Partners DIGITAL LIGHTHOUSE.

Website Marketing Practitioner Brian Mathers of ICTADVISOR based in Scotland has teamed up with Jonathan Jay at Digital Lighthouse in London

Together we are going to help businesses across Scotland build and market successful websites by helping you put in place an Internet Marketing Strategy 

Both Brian and Jonathan in their respective careers have helped business owners achieve multi-million pound turnover.  Now IICTADVISOR are pleased to announce that Digital Lighthouse have provided us with a partnership opportunity to deliver internet marketing services through a joint working relationship especially for businesses north of the border serious about trading online.

How Are You Going to Get More Traffic to Your Business Website?

If you are truly serious about marketing your website and willing to invest sufficient time with both Brian Mathers in Scotland and Jonathan Jay and his website design and marketing teams down at Digital Lighthouse in London and you are serious about growing your business online, then read on………….

How would you like to have someone locally here in Scotland to hold your hand through the process of professionally implementing an internet marketing strategy for your business website?

If you have just watched the video above presented by Jonathan Jay to find out about the ten step marketing system that will see your business being promoted effectively online by implementing a lead generation system that is going to get you more traffic to your website and ultimately more customers who want to do business with you.

THE FIRST – YOU HAVE JUST WATCHED THE VIDEO – it is absolutely essential viewing towards understanding the future success your business can have – because its going to provide you with a strategy.

THE NEXT STEP CALL 01592 745992 – get in touch with your local internet marketing consultant who will help you plan towards becoming engaged with a complete team of real world internet marketers that will spend considerable time devising an online marketing strategy that will get you more customers.

THE COMPLETE DIGITAL MARKETING SYSTEM – a marketing process that is essential to your needs: we are providing an internet marketing strategy that also comes with ongoing marketing support and advice you will need as your business develops and evolves. From helping you plan marketing campaigns to drive traffic to your web pages, making videos to promote your products or services, putting in place an email marketing system and much more, all done for you, quickly and efficiently, so your marketing evolves with you – and everyone at Digital Lighthouse in London and ICTADVISOR right here in Scotland become your marketing partners.

Rebranding Your Website or Redirecting Your Domain Name

May 30th, 2015

Are you thinking about rebranding your website?
Have you decided you are no longer going to use the domain name in use on your current website?

There has been a number of occasions where a business has said “we are going to rebrand our website” or “we are not using domain name X any more, instead we are going to use domain name Y”. This flags up a number of issues and you will have to take a traffic hit when you conducting a rebranding of our website, or your going to consolidate all the websites you have live into one site, and just how long will it take before we see some positive results from this move. Lots of decisions here and lots of questions that need answered.

Should You Rebrand or Redirect Your Website Domain and Pages – What is the Way Forward?

These are very difficult decisions to make and yet we have watched businesses simply throw away the old website and replace it with a new one. Your website no matter what condition it is in should be seen as a pumping heart. And if you are going to undertake a transplant and move the website from one architecture to another or you are going to use the same hosting arrangement and retain using the same Content Management Software, but totally redesign the website and use a new domain, well. you have to be careful as to how you approach this task.

Did Your Website Rebranding or Redirect Lead to Website Failure

On many occasions ICTADVISOR and its OnlineXcellence Marketing Practitoners end up arriving at the bedside of your business – after – the operation has been done, and in a number of cases by someone who simply was not qualified and knowledgeable enough to carry out such a complex operation and this has led to website failure. There are a number of freelance developers and small website agencies who are more in the field of programming and don’t seem to take too much to do with the marketing of a website. In a lot of cases here this is simply because this is not the developers or agencies forte. We have lost count how many web agencies say “we only build websites, we don’t do marketing”. And even those who do make reference to website marketing on their websites, you can spot pretty quickly whether they are any good at doing internet marketing or not.

So, back to the operating theatre. The reason you might be conducting your website transplant is because you had more than one website and it has become difficult and to costly to try and manage them all. Or your business has decided to change it’s name and maybe its direction so you want to be known by a different name or you have decided that this new domain name that you have purchased is what you want to use now and get rid of the old domain name. How do you go about that?

Rand Fishkins Whiteboard Friday has tackled many subjects over the years, but at last we are grateful to Rand who has come forward to address this subject and at last offer some guidance and clarity on the steps you should consider if you are going to either rebrand your website or redirect the old domain name and associated pages of the website you have right now to point at a new website development. Watch the Video:

If you are considering making some serious changes to your website and if you and your developer/web agency want support, then get in touch and let us know what you are considering doing with our website and explore whether we can help you in the operating theatre!