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Archive for January, 2015

Website Marketing Case Study That Increased Visitor Traffic

Friday, January 9th, 2015

How A Blog Page Generated over 17.5 Visitors in Just One Day

You know many adverts and soap programmes on television tend to show us Brian’s as not being that clever for example – there is Brian at Confused.com that has got himself stuck to a magnet in a scrapyard, and some time ago we saw a soap star who played the role of Brian the teacher in Coronation Street. This isn’t fair, there are good Brian’s in the world – I would like to think I am one of them.

How to Better Yourself At Doing Website Marketing

And here in the business world of search marketing and web design which is the industry I am so passionate about, I have found another good deed person by the name of Brian, he is Web Marketing Consultant Brian Dean of Backlinko .

So the message today is about taking Brian’s more seriously. And I want to start by drawing your attention to an article here (http://backlinko.com/viral-marketing) that Brian Dean has written, which I think is important for business owners with websites to have a read of.

In lots of the marketing forums I hang out in I find in a lot of cases it is only ‘gurus’ like myself that hang out there (OK ‘guru’ is the name some people use to describe me) but really I am just a humble Web Marketing Practitioner, delivering Search Marketing Services to business owners who want to see their websites perform better.

So I commented to Brian Dean of Backlinko today, and said I tell you what I am going to do ‘Deano’ – and that is simply to have any business owners who stumble upon my Facebook page to take a few moments to go and read the article this article that he has written.

Why Brian Deans Article on How to Get More New Visitors to a Website in Just One Day Got Me Excited

Well here is my ‘Because‘ answer. (Now don’t get mad) – but I think business owners, especially those in the Small Business Community are struggling to make their websites work for them.

Just in the last day or two I have spoken to a videographer, a tree surgeon, and a small business that sells manufacturing machinery, and all of them are not happy with how their business is performing online.

It is either the website design that is letting them down, or their marketing – but in most cases it was found to be both.

Did you know that web design really has become more important to Google when it comes to look at your website?

The search engine is looking much closer at your coding and how well the site’s architecture has been built. And you therefore want to ensure you put yourself in the hands of a web developer who is much more than just a ‘box builder‘.
That web developer, even if they don’t like doing or being involved with the marketing should at least know what the minimum design criteria has to be to meet and read Google coding guidelines.

Small business owners tend to try and go down that DIY route in order to try and keep their website cost down. But many small business owners are ‘dabblers‘ and don’t really know what to do or what it takes to market their website.
The biggest stumbling block is how to create website pages that will engage the customers you want.

And so I commend Brian Dean today who has put together an article that really maps out how to plan and then publish a web page and one that will convert the reader into a potential prospect.

Struggling to Create Content Your Website Pages Can Have Some Success With?

If you are a small business and run a website, I can bet the biggest challenge you face is you are having problems thinking like a journalist!

I bet you went out and bought an all singing all dancing website which you insisted must have a content management editor features that allows you to create edit or delete website pages, but now you have the website still wondering why you don’t have traffic and visitors.

Let me tell you, this article by Brian Dean – I for one will certainly be making reference to more in the coming months when I am delivering my OnlineXcellence Web Marketing Program to those small business owners who want me to improve their website. Brian’s article is just one of many steps involved to improve youe website, and it will teach you to become better page editors and probably lead you to squeeze more out of your website landing pages.

I remain of the opinion that there are still many business owners all over the UK that need to be educated if they are to achieve with their websites what I refer to – OnlineXcellence!

Search Engine Optimisation is Alive and Well

Sunday, January 4th, 2015

Have You Stopped Doing SEO On Your Website?

During 2014 there were a handful of people in our search marketing industry, some of who are very well known here in the UK that go out of their way to poo poo SEO (Search Engine Optimisation).

On a number of occasions, certainly during the last year, as I trawl through article after article I will stumble upon a few from those labelling themselves as ‘UK leading web marketers’ that say SEO is dead.

Thing is, what you find is these comments usually come from someone who is telling you they spend millions with Google on AdWords and that this is the only way to get traffic to your site. Don’t get me wrong, I agree you need AdWords.

But, for a moment consider those who are running an Ecommerce website, and making use of Google Shopping Ads (formerly known as PLAs – Product Listing Ads) that now involves the use of AdWords and your Google Merchant account.

An important component in the mix to achieve this advertising success using Google Shopping is that your actual website ‘landing page’ should have good quality content that should include your keywords against what you are promoting on the page. So, if this is not doing SEO for a page what is? And, if you get the content balance right for the page, won’t it do a bit better over time in organic listings once the page has built up its popularity from you promoting it?
Of course it will. So, during 2014 SEO is very much alive and continues to evolve.

The topic of SEO continues to spark some healthy debates and I came across one just recently online in an article about what happened in the SEO world during 2014, during which I clocked a great comment from a woman I have long admired on the SES circuit Shari Thurow who said:
“Is it me or am I the only person to notice that Google is trying to change the way that we (humans) interpret user interfaces?
Something as simple as changing a link color or feature might seem like a small change, but it is a significant one. Clickability and tappability are very important for usability and UX.”

Sheri went onto say:
“Also, I find Google’s interpretation of mobile UX to be very lacking. So the label as “mobile-friendly” means Google’s interpretation of a positive mobile experience, not what my usability and information architecture research, studies, and tests have indicated.”
Shari believes, sincerely, that websites and other computer interfaces should be more user centric than technocentric and says that from her observations Google tends to be more technocentric.”.

I have read a lot of Sheri’s articles and of course her book When Search Meets Usability.

Sheri also says that “No website needs to accommodate the latest trends. That is often a tremendous waste of time, staff, and money. Smart search marketers should know when to implement a tactic or strategy, and know when to dismiss flavor-of-the-month tactics. Don’t be an algoholic”.

Sheri’s Books deliver a lot of common sense and her knowledge on site architecture and usability should not be ignored. It would be wise for many a budding web developer to sit down for a moment and read this book before building your next website. Another comment from Sheri that endorses something I talk about at my workshops is on the subject of PageRank.

Sheri says PageRank (PR) – it’s still there. (and I agree) – and she goes a step further by saying “It’s more important to understand the principles behind PR than the gory details. PageRank is about validation…quality validation (And this I absolutely agree with her upon).
There are some great article links she provides here:

http://infolab.stanford.edu/pub/papers/google.pdf

A Wikipedia entry (the HITS algorithm is a good read, too):

http://en.wikipedia.org/wiki/PageRank

And not forgetting someone I often follow on Twitter Danny Sullivan and here is his article:

http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068

There are a few people in this world at the heart of our industry who are the leading lights for me, and during 2015 I have decided that I will spend a bit more time sharing with my community important stuff from the likes of Sheri Thurow who for me continues to write and endorse things I truly believe in when it comes to SEO, Search Marketing and Site Architecture issues and that is why also I continue to promote to the small business website owners how they can achieve OnlineXcellence.

AuthorBrian Mathers
Internet Marketing Practitioner in Scotland Building and Marketing Websites for Small Business Owners

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