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Archive for November, 2016

Website Design In Fife

Wednesday, November 9th, 2016

Website Design In Fife Can Only Get Better – And Elsewhere too

Before ICTADVISOR decided to bring in its own website designers to support the ICTADVISOR brand we had turned to other website designers in Fife seeking to find out if they were willing to follow our best practice design and build recommendations so our clients had delivered a search engine friendly website. But we found there were variations in the standards of website design that were somewhat problematic and not just in our beloved Kingdom of Fife.

Unfortunately bad website design continues to turn up all over Scotland, England, infact right across the UK and even abroad on other continents.

It is therefore a sad fact of life in the website design industry that whilst there are a number of website design businesses located even just here in Fife, who, admittedly are doing their best to contribute to Scotland’s economy as being reputable website builders wanting to help business owners to promote their products and services online, there are still business owners with websites in place that are simply not working. And therefore we are still seeing far too many businesses missing out on huge opportunities to reach their online audience they so desperately want to get in front of because their website design has failed them

This is only going to continue to happen, if more website developers and agencies, and not just in Fife, or Scotland, but even beyond the rest of the UK don’t take greater pride when in the business of building websites that are fit for purpose.

ICTADVISOR have therefore decided to stop just being a website marketing company and now have a ‘website operating theatre‘ looking after business websites entrusted to us.

During 2016 we teamed up with a preferred design team and also hired a website developer who will deal with ‘snagging issues’.  If your business seeks to have a website that works or want to improve your website which might now not be bringing any traffic or pages are simply not bringing sales or enquiries, well you can now put your business website in our hands and have us be the website agency who will make the website better and have it achieve its objectives.

However, we are only going to take certain types of ‘website patients in our operating theatre‘ – if you have the following most common types of website CMS platform we shall be willing to help you:

  • WORDPRESS
  • WORDPRESS/WOOCOMMERCE
  • SHOPIFY
  • PRESTASHOP
  • MAGENTO

We also offer to build for you a website either using our preferred proprietary CMS platforms that can be tailored specifically to your needs – ask about the Enterprise Redback Ecommerce CMS or the KOMMAND product that is great for start ups. Both products are scalable and capable of either supporting a brochure website or ecommerce website solution.

In addition to this we also build websites using WORDPRESS/WOOCOMMERCE.

Is Your Website Not Working?

Without fail every month, ICTADVISOR ends up being approached by businesses not just in Fife but from all over Scotland and the UK that involves first of all doing a review of a Company’s website to find out what is going wrong. This is our very popular website audit and performance analysis service.

A Typical Website Scenario

We reviewed a website that had been live for around 6 months after a redevelopment by their local website agency. The website domain however had been in existence since 1999. But over the years, every time this business turned to a different website agency or developer to improve their site, the analysis had found that each ‘website redevelopment and migration‘ to improve the website’s performance had been ‘botched’ by the website surgeons hired. To many failures in the ‘website operating theatre‘ to list here, but enough to say lots of websites were lost after coming out of surgery, got worse and in some cases simply died. But, unfortunately, it should have been the website agency/developer that was buried!!

The moral of the story was, the business engaged ICTADVISOR to conduct a website performance audit service, and on this occasion as we have had to do lots of times before – we have to break bad news to the business owner of that website. The dreaded words could be ‘Your Website is Terminally ill‘.  If the case is found to be that bad and having to share such a sad story, having to say the website had in fact been getting slowly poisoned since its birth way back in 1999, it is just terrible news and so we do go through lots of boxes of tissue. The words we regularly hear from the business website owner is ‘How…Why….I Never Knew….The Web Builder Never Said..‘ so many things the business owner just did not know about. You never think in looking at your aesthetically pleasing looking website that lurking underneath was a cancer that was killing the website and affecting the website from performing in the way the business owner had hoped. And so, our diagnosis helped to make clear why the website was not bringing them more business and greater success.

It was with regret that some of that poor website performance simply came down to the pages having suffered badly and lots of lovely link juice being lost each time another website builder came along to do redevelopment work. The website owner had no idea of the risks involved.

Is Your Website Design Failed to Be Built for Marketing Purposes?

You can tell when a website has been built with no one who has real world web marketing experience .

The golden rule is real world marketing practitioners should be leading the website development project, because their aim is to get traffic, and convert those visitors into either leads or sales. What we look at most when doing a website audit review is does the landing page offer a positive customer experiencence?

You can tell if a website has been left in the hands of someone who simply BUILDS WEBSITES but does not understand the full in’s and out’s of WEBSITE MARKETING – your project is regrettably already doomed.

Some Common Website Failures

  • Basic website design and architecture principles overlooked and lots of cases – simply not implemented.
  • Migration from the old website to the new website badly handled, thus losing the website owner built up relationships with search enignes
  • Badly migrated sites losing sales and enquiries in some cases up to a 40% loss in revenue.
  • The marketing messages on the website pages poorly constructed due to poor keyword research or the total lack of it ever been done
  • Pages targeting the wrong Keyword Terms/Phrases in Headlines and so did not entice the audience the business was  desperate to attract.

With no proper KEYWORD RESEARCH or COMPETITOR ANALYSIS conducted right at the beginning of a website project how are you going to build this website – racing car – that has to win against your website competitors?

The Need to Rebuild The Website

A key step  that is missed when a decision is taken to rebuild the website is NOBODY i.e. the web developer or even someone inside the business had really questioned or looked at WHY THE OLD WEBSITE had not achieved its objectives – before attempting to build the new website.

All that tends to happen is the developer agency throws away the old site and just builds something else which in some cases ends up being worse than the website they killed off.

And so, the new website can simply makes the business worse off . The big mistake made often is the old websites back history is lostmurdered really. Simply because the website agency – who claimed they were also internet marketers had not properly conducted a ‘website transplant‘ and had allowed their client’s website to die in their hands.

If you are reading this, are you someone looking at your own website and thinking – I wonder if this is why my website is not bringing me traffic or making more money for my business?

How do you feel about the website you have had delivered from the website agency or freelance developer hired to build your website?
Do you think the web agency or web developer delivered to you a ‘website racing car‘ that is regularly winning races?
Is your website beating off your competitors and improving the bottom line in your business?

What is the Solution to Having A Successful Website?

ICTADVISOR welcome you to get in touch with us and have even just a 15 minute chat to find out if your website was built using best practice design principles?
Does your website meet with Google’s Marketing Guidelines?

You might be surprised to find that your website does live up to those minimum standards. If so, well done to those who delivered your website. But, if we find that has not been the case – then be prepared to sit down and have us first of all make you a sweet tea whilst you recover from the shock of finding out your website is not fit for purpose.

You could also be a website owner suffering from SHINY OBJECT SYNDROME. So you have a nice looking website, but it is stuck in the garage and not going anywhere soon.

ICTADVISOR has rescued a number of websites over the years and as each year comes along, it never fails to amuse us, just how many websites ended up being badly designed or the business was found not to be operating with an effective marketing strategy supporting the website.

Thinking about building your first website?

If the next step is to go and buy your first website, we appeal to you to come and have a free chat with us first.

Thinking about redeveloping the website you have now?

So, you have had a website for a while, but don’t seem to be reaping any benefit from it? Or feel the website is OK but you are just not cut out to market your website?

ICTADVISOR Helps Businesses Build and Market Websites to Achieve OnlineXcellence

We have all the right people and partners behind us to achieve that Goal. Right now one of our partners in this team is busily training Microsoft on how to market themselves again. So, you think we are not affordable then? Don’t be silly, affordable is what we offer, best practice is what we provide, websites that work is what you want. So, whether you are a large business or a small one (and we are very passionate about all sizes of business) – we want to help you, because we know we can. Come and talk to us.

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