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SEO Things To Do Rand Fishkin

Friday, July 14th, 2017

Do It Yourself SEO if You Only Have a Few Minutes Each Week

Here at ICTADVISOR we like working with Small Medium Sized businesses in Scotland when we are not working on a large website project. However, those who end up having us support their web marketing activities have come here after trying Do It Yourself SEO.

Do It Yourself SEO for Small Business Owners

Why it is so invigorating to work with the micro or small business website owner? Because this is where the real challenges are seen when it comes to marketing a website. SME businesses don’t have the luxury of being able to spend lots of time on their website so they turn to Do It Yourself SEO.

Also resource is an issue if there is only a handful of people in the business and they are all maybe all at the frontline delivering what the business offers by way of services and products. Having sufficient Knowledge skills to actually market a website is something not everyone either wants to do or is capable of doing. There is a knack to being a professional internet marketer. The small business is good at what it set out to do, be it a roofing business, a tree surgeon or selling dishwashers for example. But getting time to actually implement SEO, Pay per Click AdWords, or a bit of Link Building and Social Media Marketing – for many small business owners – this is just not their forte.

SEO Dabblers

Some will dabble at DIY SEO Marketing but from a lot of case studies and us helped hundreds of businesses over the years, evidence shows that the website is suffering from this approach. For some businesses, because the funds are tight, they take the plunge in both building their own website and then having a go at marketing it by themselves.

This is like – Can’t afford a car or van for my business, but hey, I think I can build my own. Now we all know what that may turn out looking like!

But, if you do think you can do SEO by yourself then here is Rand Fishkin of MOZ – one of the top SEO Guys in our industry providing some hints in this video on how to do SEO if you only have a few minutes each week.

do it yourself seo

Technical SEO Making Websites Great

Monday, July 3rd, 2017

Great Small Business Websites in Scotland – Do You Think You Have One?

This is article is not going to get really technical – but in a minute I am going to get all of you small business owners with websites thinking about why you need to at least be aware of Technical SEO and not just One-The-Page SEO.

Now – web developers and website agencies out there – I am NOT putting my headline question above to any of you – because – you will immediately answer – YES – we build great websites – because you are going to say that – aren’t you??

NO – I am asking the business owners in Scotland who have a website this question:
Whether THEY think they have a great website?
What do THEY know about how well their website is really doing?
How well does your Small Business Website PERFORM?
As an SME Owner paying good money for a website, was it value for money?

Measuring Your Websites Performance

The most simplest way to measure website performance is for me to ask you this – Is your phone ringing – regularly? Is your business bank account healthy?

Well – GREAT! If you are in this bracket then YEH, things could be good for you. I say could be good for you,  because it depends on what type of marketing you are doing.
It might be actually, that lots of people really know your brand, and that also, you are doing some form of multi-marketing channel campaigns that are giving you the online visibility you have and so your getting lots and lots of visitor traffic from that. But, who knows – there might be pages inside your website that you are still struggling to get noticed.

So, NO – this is not you – you are saying. I am in the other camp. Let’s see, you do gardening services, or build sheds, or install heating or plumbing, have a small hotel offering wedding functions, your a recruitment company, there you are, tons of small business owners in different fields just trying to make some money. Some of you have been bombarded with emails from so called Marketing Motivators – You know the headline

Hey Did You Know I am a Huge Fan of  – (Someone We all Don’t Know) – And if you Come to my Seminar or Workshop it will be Life Changing for all You Marketing Entrepreneurs out there!! BUT – Enrollment for you to be like this person we all don’t know closes in 6 hours. And we only offer you this deal once a year. So, WOW go check it out!!

With the amount of website owners I constantly have coming to me for help. They have been there – but it just took them about 3 years to realise they are no further forward. The annual turnover is still the same, the business has not grown and the website is – well – just about the same as it was 3 years ago.

I know what many Small Business Website Owners are fixated upon when you come to see me and ask for help – I need to be top in Google!!I hear it all the time.
Listen – I have to tell you – it might be painful to hear – but it is not being number one in Google that counts!! It is not about stuffing your pages with keyword terms, and it’s not pimping yourself out talking your face off doing organic Social Media Marketing on Facebook that is going to cut it either. Paid for Social Media Marketing – well yeh – but that that is another story but not for this article.

Websites Built and Marketed Properly Convert Visitors Retain Customers

Successful websites are converting their visitors, and, can even do this well on PAGE 2 of Google’s results page. Trust me I have seen those results. But that success does not just come from someone saying you just need a content strategy nothing else – just wake up in the morning – do some exercises – go run a marathon – come back write your best piece and that is the be all and end all. You will make lots of money.  Unfortunately – there are lots of things to do in order for your website to be successful. And just one of the many tasks but a very important one is checking on your Technical SEO.

How Much Do You Know About Your Websites Technical SEO?

Let’s come back to this website you have and how aesthetically pleasing you find it. You chose it – AND – maybe like how you chose your last car or van for the business. Yeh, looks great, it’s got wide wheels and a dumping great carburetor that will make it go faster and overtake your competitors vans on the road.

NO? – OK – so let us again get you looking at this pretty website you have – but no one is coming – and no money is going into your bank account. Instead lots of money came OUT of YOUR bank account and went to the people who built your website and promised you great things. Again there could be lots of other reasons your website is not working for you. It could be you did not stick at marketing your site for long enough, and I will touch on this shortly. But let us come back to the topic of Technical SEO.

All Web Developers in Scotland are Great!

We would like to think so. I would love to see the whole of Scotland full of great web designers and marketers. But I have to be brutal. There are a lot of LEGO BUILDERS in Scotland. They build websites, but simply take the parts they can find on the internet, things like templates and plugins, that are easy to hook up to each other and wallah you have your website. No coding or anything – no thought towards marketing or your goals or what you liked or disliked about your competitors website, no checking to see how well they built it to achieve the aim – to MAKE YOU MONEY – but hey look how nicely laid out it is – PRETTY!

Search Engines Hate SEO Messes

Now tell me – as a business owner of a website how often do you look at either Google Analytics or Google Search Console?
You say – WHAT? What are these wonderful tools?
I don’t have access to these tools?
But, er, wait! I think my web developer does?
But he doesn’t allow me to see them, says they are for his eyes only.

NO! And again NO! This is YOUR DATA and YOUR WEBSITE and why leave your future in the hands of a LEGO BUILDER!!

I am not expecting you the business owner to be technically minded. You don’t drive around all day in your Beamer or Jag and keep pestering the dealership every 5 minutes that you are not going fast enough!! But you look at the dashboards and you at least know all is well under the bonnet – no red lights!

So, here is our search engine robot crawling your website pages. And not just yours but billions of pages across the internet. Isn’t that wonderful!

But now your search engine is stuck. It has arrived at your website and found complicated URL page addresses, it has found things your developer hoped it wouldn’t find.
This robot crawler hates wasting time, it likes to simplify everything and sail through your website code and the words you put on the page. Now time is ticking because your website is not performing like the search engine robot expected. And worse than that there is a queue forming behind the crawler robot. Oh my god look – it is your customers. They are waiting on your website loading – aw damn! Oh well – look – they’ve gone, they found another website like yours loading a lot faster and giving them a better experience.

Please – Come Back – My Website Is Great!!

And there is the story for many small businesses – A pretty looking website and business that none of these people coming to look at your website had ever heard of you, and unfortunately not likely to hear of you again. But they saw you for a split second for that search they did – but unfortunately your website did not come up to standard.

Well, how are you going to find out what has gone wrong?

Oh Yes! These dashboards have the answers – Google Analytics will tell me how well that developer technically built my site. That Google Search Console that also talks to Google Analytics lists a whole raft of errors my site is experiencing because Google talks to business owners through that dashboard – shouting at you when you have a Technical SEO problem. And if you continue to ignore these two tools – then why should your website do better and be making you money? Google is trying to help. If as a small business owner you learn to understand a least a bit of this data, you can make some great decisions and I am afraid – you might have to some kick butts too – website builders look out!

And there are some other tools outside of Google Analytics and Google Search Console that can tell you how well your site is doing.

A Great Small Business Website Doing Well in Scotland 6 Months in

Shirley Paterson runs a business called NextGenergy. If your domestic electricity bills are shooting through the roof there is nothing this lady don’t know on how to get those energy bills down. You should meet her. She is a mind of information on how to get the most out of Solar or Air Heat Pumps, and have you put better insulation in your loft.
OK – I am selling this lady – but because I admire her talent and passion for all that energy knowledge she has – just incredible! But, she has been learning new skills.

Now take a look at this.Technical SEO Score

Towards the end of 2016 Shirley had over that year thought she had a great performing website. And, like I said she is knowledgeable in the numbers when it comes to heating your home. But, she got an inkling that her website was just not cutting it. So, Shirley had me do a website audit. Wow! This WordPress website looked aesthetically pleasing but underneath the hood we found to our horror – A Technical SEO mess. It was dreadful – awful – Boo!

From conducting the website audit this gave us a benchmark to step off from and wheel Shirley’s website into theatre and begin operating. My selected tech team and I worked on the site and improved the overall technical website architecture and then we turned our attention to the site landing pages.

What is important to note is that Shirley is like many of you small business owners in Scotland out there. She stayed by her Websites beside! No just kidding.

Shirley, like all of you small business website owners are all governed by 4 key factors – TIME | RESOURCE | KNOWLEDGE | BUDGET. And depending on how far you push any of those levers forward will depend on how well your website will perform. Shirley will tell you herself that TIME is the greatest issue for her. She has so much knowledge to get onto a website page that would be highly beneficial to her audience, but like many small business website owners in Scotland, TIME, is the issue because BUDGET does not allow her the luxury of having someone else do all her day to day website page management and marketing. That is the case for many Small Business Website Owners in Scotland.

And YES – there are some great website agencies and freelance developers out there that do a great job. But for the rest of you wondering why you don’t get more business, don’t just be a LEGO BUILDER. Take pride in the websites you build. All the teams I am working with will always be employed in work building new sites. Because they don’t just build websites, they work as a team to create and follow a standard I developed called OnlineXcellence – and let me be honest – even we have to find time to work at that model ourselves with our own websites. But, we are too busy right now looking after our customers and their websites – because happy customers matter. At the heart of that website design is Technical SEO that will support the On-The-Page SEO and of course the Search Engines.

Great Website Performance – How Long Does It Take to Have a Great Website?

Now that you know you have to take a closer look at your Technical SEO. I know you want me to finish on that all important question above. And you think I am going to answer with – How Long is a Piece of String?No – I shall be honest with you. For you to have a great website, you will need TIME | RESOURCE | KNOWLEDGE | BUDGET – all 4 working together. However, BUDGET is going to be a key factor – especially if you are not very good at driving your own website everyday. Internet Marketing is a skill. If you are intent on doing all those skills yourself, then see how you are in about 3 years. If you are serious about your business growth online and you commit to each of these factors but with a decent annual MARKETING BUDGET that provides you with a decent set of trackside mechanics who are skilled Internet Practitioners with a posse of great talent behind them. Then again, based on the figures for dealing with the Small Business Owner wanting to market their website, whether selling services or products then look at a time window of 12-18 months. Unless you happen to stumble on something that really takes off quickly – like this guys website:

About the Author

Brian Mathers – An Internet Marketing Practitioner at ICTADVISOR with 20+years helping to grow small business websites

Is Your Small Business Website Marketing Strategy Successful?

Thursday, January 5th, 2017

Doing Website Marketing For Your Small Business

So You want to do website marketing and be successful online with your small business website. Let us look at what your up against.

According to recent research, 93% of all online experiences begin with a search engine, and 75% of users never scroll to page 2.
There are lots of small businesses who don’t know anything about their domain and page authority surrounding their websites with many ignoring how to improve their domain and page authority. This is an important step towards being seen as a trusted resource in your niche.

How Will You Go About Marketing Your SME Website?

Not enough smaller businesses blog and don’t do it regularly enough. If your business did more keyword research  you would find that this alone generates enough topics for you to create pages around keyword terms your target market are likely to be using to search for what you offer.

Do You Know Your Industry Inside Out and Have You Created Sufficient Website Landing Pages.

Once you know your industry inside out and have created sufficient pages to turn your website into a magnet you are on your way to beating the competition.

What you want to try and achieve is have Your Business and Your Website being seen as the go to guys.

Not every click will lead to a sale but the value you bring as an authority voice via your blog is an opportunity you cannot afford to miss.

Long tail keyword research is the key towards improving your blog. Long tail keywords might not have huge volumes of searches carried out monthly, but collectively if you target sufficient amounts of these keyword terms through blog topics, and within your content, signpost the reader through to your goal value page, this will over time bring improvements to those pages that matter on your website. It is important to know that long tail keywords make up about 70% of all searches done.

Small business owners with websites forget they are in the minor league and are not going to reach formula 1 within a few weeks or even a year from when they launch their website. But this unfortunately is what small business owners expect, and without spending any money on marketing.

Quality Backlinks with descriptive anchor text are still your priority but small business owners struggle to achieve getting them without help. Going back to what was said about blogging on your website and guest posting on other sites are still a key route in getting these backlinks. But even commenting on other forums and doing some social media also helps.

Depending on your type of business have you submitted your site to the likes of Facebook, Yelp, Thomson Local, FourSqaure and more, which are all important places to get listed.
Did you know that with your Yelp profile it could outrank your website for certain keywords?
How much use are you making of Google+?

With Google+ you can show off the reviews you get and provide information about your products and services. You can write a snippet on your Google+ page and provide a backlink to your blog article or right onto one of your websites goal pages.

Revisit Your Website Content Strategy

Let’s start with how prominent is your website blog?
Do you actually have a blog and does it have a clear link in your menu so visitors to your site can find it?

There are some people out there that will simply promote that you must be doing more Content Marketing and just simply focus on live channels like Twitter and Facebook. But there is still a huge amount of businesses in the SME sector that simply don’t have time or the creative writing streak within them to carry this out. And if you are in this group, then you really have to consider who is going to support your Web Marketing Strategy? To remain competitive you are going to need help to create that content, and do all the other tasks that come with Search Marketing to increase your visibility.

Are You Researching Your Competitors Websites?

It is important to research your competition – but where do you begin?

Without doubt if you are a small medium enterprise you are going to have to make use of a number of tools to achieve this objective. But guaranteed, if you are an SME business reading this, you won’t do competitor analysis – WHY?

Because from experience in having engaged with many small business owners you don’t have time. You are to busy running your business, and more than likely you don’t have the tools. Even if you did have the right tools you did not set out to be an analyst and know what to do with the data generated by these tools.

Some great marketers will simply write lots of stuff and say to you the SME business owner who finds their content that you will be surprised by what you find by doing competitor analysis. REALLY? Yes its true I’d say – You Would. But being blunt, an SME with a website trying to do this on their own is more than likely not going to know what your looking for, WHY?

Because your full time job did not have you set out to be an internet marketer. This is like dreaming – Yeh – I dreamt I fixed my own BMW – it was not difficult at all – nothing to it really!! YEH RIGHT!! Get the picture?

Are You Still Doing DIY Internet Marketing?

A book I think is yet to be written about Website Marketing The Failures and Why. And there would be a big chapter around DIY Internet Marketing.


Right now, there are great books out there such as Internet Marketing An Hour A Day that I suggest everyone should read.

And there are some other really good books, you should consider reading if you were to tackle doing DIY Internet Marketing such as Don’t Make Me Think.

 The content of these and many other great books are based around sharing stories and methodologies of small medium businesses who did Internet Marketing – effectively.

And you will find more importantly that most of these stories talk about the website business owners actually throwing some money at their internet marketing strategy to make money and be successful at Website Marketing.

The books will contain stories about the in-house marketing people that were working hard, possibly full time doing web marketing. What was key is that they invested Time | Resource | Knowledge | Budget into their internet marketing.

But I have seen lots of small businesses who came forward with great ideas and insisted on doing DIY Internet Marketing and are no longer in business. Those people who insist there is nothing to marketing and were so great at doing their own marketing but failed maybe should have applied equations like Porters 5 Forces Model which demonstrates how competition influences every industry and market. But I am afraid to say that many small business website owners don’t do all of these things, instead they follow a DIY Web Marketing strategy that says they simply must be number 1 for a keyword term. This is a recipe for disaster.

How to Gain Good Search Engine Ranking Results

It is not impossible to gain good search engine ranking results for your niche, but there is lots to do. You just need to watch Dagon’s Den and them say to budding entrepreneurs most of whom have come from a small medium business background to be prepared to work hard, be focused and get the help of a professional.

Internet Marketing involves lots of elements from page design, creating focused and detailed content, spending sufficient time doing long tail keyword research, knowing your competitor and I am going to add, get to know your CMS (Content Management Software) Platform inside out. Do you know what features your CMS must have to assist with creating great goal landing pages? Will you know how to use the CMS to achieve conversions from those landing pages? And who is going to craft those pages to achieve the goals? Leaving it all to your web developer could be fatal. What is their marketing success track record?

From Submariner to Internet Marketing Practitioner Hunting The Competitor

People reading this who know me can recall that I spent 22 years in Submarines as one of the Command Team in the Submarine’s Control Room. What was learnt from my time spent there was to Know Your Enemy. Because, that is the first step to defeating it. The job under the water was constant analysis, working out the tactics based on the intelligence gathered.

Learning Google Analytics

When was the last time you as a small business owner looked at your Google Analytics to see if your website marketing is working for you?

Would you know what your looking for whilst you are busy say, selling furniture, or offering financial services, or providing services like plumbing, or Joinery, or you have some fantastic products to sell – but you just don’t know why your pages are not performing. The answer to the first question is that small business owners hardly look at their Google Analytics or even know whether the tracking code has been applied to the website. And the answer to the second question would be NO. Because Small Business Owners are no more interested in sitting for hours pouring over analytical data than I am trying to lay floorboards or fitting a heating system.

So, each to their own. And if you want to have a successful website and not waste lots of time following the DIY Website Marketing route, then seek professional help.

The evidence of failed website design and Website Marketing projects I can guarantee is all around you just like other types of projects you have witnessed. Such as that unfinished extension, that project car you were going to restore still sitting there half done – 5 years later. Walls torn down in your property but didn’t see the finished dream of having more space. And a lot of the time it was down to either lack of knowledge or too busy doing the things you are good at.

Time to rethink your Website Marketing Strategy and be more successful with a website this time around?

Ecommerce Content Strategy Do You Have One?

Sunday, February 21st, 2016

Need an Ecommerce Content Strategy Checklist?

  • Running an Ecommerce Website?
  • Do You Have a Content Marketing Strategy for Your Ecommerce Website?

The Rules Have Changed for Ecommerce Marketing

In order to sell more these days you need to engage more with your target market audience.

If you want this marketing strategy to work effectively you have to bring a number of things that have to meet together:

  • SEO
  • Paid Search
  • Creating Blog Pages
  • Doing Internal Link Building
  • Doing Inbound Link Building 

Thought this Definitive Guide to eCommerce Content Marketing from PickaWeb provided a decent flow chart that budding new ecommerce website owners should become familiar with.

There is no doubt though, from experience, what is contained in the guide is what you need to do, but we here at ICTADVISOR know with the website managers we are training they need some hand holding here to implement some of these tasks. There are some really creative individuals in some small businesses but many we come across are simply just to busy running their business and don’t have enought time to actually market their website and implement anything of importance that is included in this valuable guide below. If you want to talk to us about implementing the Complete Digital Marketing System with help from us and our partners – GET IN TOUCH.

Click image to open interactive version (via E-Commerce Content Marketing).

Pay Per Click Advertising Does the Small Business Need to Do it?

Tuesday, February 16th, 2016

Pay Per Click Advertising Using AdWords – Does Your Small Business Need It?

As part of our Pay Per Click Advertising service commitment to clients doing online advertising using  Google AdWords , we make extensive use of our WordStream Product.

This also allows us to plug in and listen to informative webinars and gain snippets of information from the products founder Larry Kim.

A recent event Larry Kim did – hits home with some vital statistics and facts that I believe the small business owner does not get to know about – but should.

Everyday new businesses get in touch with the OnlineXcellence Marketing Team at ICTADVISOR to help improve the marketing of their website. The biggest problem they arrive with is that most of the businesses have just recently got a website and their problem is they have no traffic and no sales and very disappointed with the website developer or agency. Yes, there appears to be an abundance of agencies reaching out to build your website, but lots seem to fail in the marketing of a website. Many do not have Pay Per Click Advertising as part of their marketing strategy.

Another reason why businesses come to us – is because we know the GOTO website agencies that deliver successful websites who are working with us on quality web projects working collaboratively to grow our clients websites online and have them make money for their business no matter what product or service they provide.

I find many small business owners expect their website when launched should just WORK!.

Small businesses still think they can get to the top without Paying for any form of marketing at all. And if you mention a monthly fee beyond a few hundred pounds even, they decide to go off instead and drive down the DIY route, and so expect to fail! We have lost count of how many businesses came back to us having done this and then 6 months later saying – we were right, that they should have just got our help to market them in the first place. That’s right – 6 months wasted.

So, while you ponder on that – what were those key points that Larry Kim said which I agree with?

1) Most of your content goes nowhere. typical reach in Facebook is around 0.5% and this figure is going to get lower. Larry said WordStream published 1600 articles in 6 years. Did some sums and only 5% of his articles in 6 years only generated about 500 page views.
And you have to consider WordStream is a very proactive business online creating lots of articles because they have resources to do so. Whereas many small business owners of only 2 or 3 people and less have very little time to sit and create great content every week and become constantly
socially engaged.
2) A well planned SEO strategy will take 6 months or more to have you get some traffic, but most organic listings are not memorable and you might not even reach a page one listing anyway in just 6 months if you try to go it alone.

Should You Be Doing Pay Per Advertising?

The message is simple – Small businesses need to become more educated in order to understand better where to channel their efforts if they are keen to make money from their website, especially if your website is in its infant years.

The OnlineXcellence Marketing hub is currently delivering successful engaging workshops at City of Glasgow College covering how to market your website and now we have the interest of the East Coast of Scotland who are also going to see many small businesses here benefit from our expertise.

This year will see the biggest event being held in August at a location to be confirmed soon which sees two of the biggest names on the planet in Search Marketing today speaking to Scotland’s businesses. Keep following us and watching out for announcements about this event which is also going to be tied in with the launch of a new brand business that everyone will be talking about come the summer once you see it appear in TV, Radio and Internet Campaigns, and we are proud to be part of that.

Meanwhile, whilst the excitement grows – Listen to the Authoritative Voice on Paid Advertising Larry Kim and then let us help you achieve – OnlineXcellence.

Rebranding Your Website or Redirecting Your Domain Name

Saturday, May 30th, 2015

Are you thinking about rebranding your website?
Have you decided you are no longer going to use the domain name in use on your current website?

There has been a number of occasions where a business has said “we are going to rebrand our website” or “we are not using domain name X any more, instead we are going to use domain name Y”. This flags up a number of issues and you will have to take a traffic hit when you conducting a rebranding of our website, or your going to consolidate all the websites you have live into one site, and just how long will it take before we see some positive results from this move. Lots of decisions here and lots of questions that need answered.

Should You Rebrand or Redirect Your Website Domain and Pages – What is the Way Forward?

These are very difficult decisions to make and yet we have watched businesses simply throw away the old website and replace it with a new one. Your website no matter what condition it is in should be seen as a pumping heart. And if you are going to undertake a transplant and move the website from one architecture to another or you are going to use the same hosting arrangement and retain using the same Content Management Software, but totally redesign the website and use a new domain, well. you have to be careful as to how you approach this task.

Did Your Website Rebranding or Redirect Lead to Website Failure

On many occasions ICTADVISOR and its OnlineXcellence Marketing Practitoners end up arriving at the bedside of your business – after – the operation has been done, and in a number of cases by someone who simply was not qualified and knowledgeable enough to carry out such a complex operation and this has led to website failure. There are a number of freelance developers and small website agencies who are more in the field of programming and don’t seem to take too much to do with the marketing of a website. In a lot of cases here this is simply because this is not the developers or agencies forte. We have lost count how many web agencies say “we only build websites, we don’t do marketing”. And even those who do make reference to website marketing on their websites, you can spot pretty quickly whether they are any good at doing internet marketing or not.

So, back to the operating theatre. The reason you might be conducting your website transplant is because you had more than one website and it has become difficult and to costly to try and manage them all. Or your business has decided to change it’s name and maybe its direction so you want to be known by a different name or you have decided that this new domain name that you have purchased is what you want to use now and get rid of the old domain name. How do you go about that?

Rand Fishkins Whiteboard Friday has tackled many subjects over the years, but at last we are grateful to Rand who has come forward to address this subject and at last offer some guidance and clarity on the steps you should consider if you are going to either rebrand your website or redirect the old domain name and associated pages of the website you have right now to point at a new website development. Watch the Video:

If you are considering making some serious changes to your website and if you and your developer/web agency want support, then get in touch and let us know what you are considering doing with our website and explore whether we can help you in the operating theatre!

Doing SEO Website Marketing Everyday

Thursday, May 28th, 2015

Website Marketing – What do SEO People Do Everyday?

If like us you are in the business of providing SEO Website Marketing Services to your clients, or you are the in-house website manager doing SEO tasks at your place of work and responsible for the company website to keep bringing in new business, then what is actually being done either by you or us to achieve that?

Why is it a web marketing practitioner or the person you have taken on as an employee to manage your website, gets challenged so much about – how much time they are spending doing website marketing? There are people out there in the SEO industry who are the most trusted voices that can tell you exactly how it is at the coal face when it comes down to marketing a website. One of those people that helps us do our job back here in Scotland, is Rand Fishkin of MOZ over in Seattle. Watch the following video and find out from Rand what us SEO’s are now doing every day in order to bring traffic to the company website.

All of us who deliver SEO Marketing Services are constantly asked to justify what we do in order to get paid. But trying to explain to business owners what is involved and how many hours will be required on a monthly basis to achieve improving the websites performance is often challenging.

If you are a company owner then once you have watched this video hopefully it will migrate many of you who are still locked into the old ways of doing SEO and introduce you as to how you should be doing SEO website marketing today. You need to forget about the old SEO model of here are some keywords, and some content now get me to position 1 on Google. And then have your website manager or support simply rinse and and repeat the process. That model does not work any more. This is not the reality of the way SEO tactics are applied today. And trying to get business owners to understand this is the challenge. Plus many cannot seem to grasp how much time us or their in-house website manager needs to create a page and a marketing strategy to support that page.

More often than not now, I have to find ways of actually educating those business owners I come into contact with who insist on using their own pre-conceived ideas towards trying to market their website rather than listen to sound advice from someone who has been working in the web marketing industry for nearly 20 years.

Let us ask you this question. Most of you want a car, a van or a truck to support your business activities. Do you really just turn away from all the brand names out there and say – no – look I can build a better truck than you myself. Now just how long is it going to take you to build that vehicle? You will probably spend more time trying to get it right rather than get on with what you set out to do and that was to deliver either your services and products, and do so with a reliable vehicle at your disposal built by someone who knows a thing or two about how to build a car, van or truck.

So, some questions for you business owners:
How are you tackling implementing your SEO website marketing?
Are you really confident you can do this all by yourself without the help of real world marketing practitioners who do this job day in day out?
Maybe you feel your employee needs help to become a website champion?
How much do you wish for that your company can achieve OnlineXcellence and beat off your competitors?

You know what you have to do now!

 

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