Website Marketing – What do SEO People Do Everyday?
If like us you are in the business of providing SEO Website Marketing Services to your clients, or you are the in-house website manager doing SEO tasks at your place of work and responsible for the company website to keep bringing in new business, then what is actually being done either by you or us to achieve that?
Why is it a web marketing practitioner or the person you have taken on as an employee to manage your website, gets challenged so much about – how much time they are spending doing website marketing? There are people out there in the SEO industry who are the most trusted voices that can tell you exactly how it is at the coal face when it comes down to marketing a website. One of those people that helps us do our job back here in Scotland, is Rand Fishkin CEO of SPARKTORO and former founder of MOZ over in Seattle. Watch the following video and find out from Rand what us SEO’s are now doing every day in order to bring traffic to the company website.
All of us who deliver SEO Marketing Services are constantly asked to justify what we do in order to get paid. But trying to explain to business owners what is involved and how many hours will be required on a monthly basis to achieve improving the websites performance is often challenging.
If you are a company owner then once you have watched this video hopefully it will migrate many of you who are still locked into the old ways of doing SEO and introduce you as to how you should be doing SEO website marketing today. You need to forget about the old SEO model of here are some keywords, and some content now get me to position 1 on Google. And then have your website manager or support simply rinse and and repeat the process. That model does not work any more. This is not the reality of the way SEO tactics are applied today. And trying to get business owners to understand this is the challenge. Plus many cannot seem to grasp how much time us or their in-house website manager needs to create a page and a marketing strategy to support that page.
More often than not now, I have to find ways of actually educating those business owners I come into contact with who insist on using their own pre-conceived ideas towards trying to market their website rather than listen to sound advice from someone who has been working in the web marketing industry for nearly 20 years.
Let us ask you this question. Most of you want a car, a van or a truck to support your business activities. Do you really just turn away from all the brand names out there and say – no – look I can build a better truck than you myself. Now just how long is it going to take you to build that vehicle? You will probably spend more time trying to get it right rather than get on with what you set out to do and that was to deliver either your services and products, and do so with a reliable vehicle at your disposal built by someone who knows a thing or two about how to build a car, van or truck.
So, some questions for you business owners:
How are you tackling implementing your SEO website marketing?
Are you really confident you can do this all by yourself without the help of real world marketing practitioners who do this job day in day out?
Maybe you feel your employee needs help to become a website champion?
How much do you wish for that your company can achieve OnlineXcellence and beat off your competitors?
You know what you have to do now!