Pay Per Click Advertising Using AdWords – Does Your Small Business Need It?
As part of our Pay Per Click Advertising service commitment to clients doing online advertising using Google AdWords , we make extensive use of our WordStream Product.
This also allows us to plug in and listen to informative webinars and gain snippets of information from the products founder Larry Kim.
A recent event Larry Kim did – hits home with some vital statistics and facts that I believe the small business owner does not get to know about – but should.
Everyday new businesses get in touch with the OnlineXcellence Marketing Team at ICTADVISOR to help improve the marketing of their website. The biggest problem they arrive with is that most of the businesses have just recently got a website and their problem is they have no traffic and no sales and very disappointed with the website developer or agency. Yes, there appears to be an abundance of agencies reaching out to build your website, but lots seem to fail in the marketing of a website. Many do not have Pay Per Click Advertising as part of their marketing strategy.
Another reason why businesses come to us – is because we know the GOTO website agencies that deliver successful websites who are working with us on quality web projects working collaboratively to grow our clients websites online and have them make money for their business no matter what product or service they provide.
I find many small business owners expect their website when launched should just WORK!.
Small businesses still think they can get to the top without Paying for any form of marketing at all. And if you mention a monthly fee beyond a few hundred pounds even, they decide to go off instead and drive down the DIY route, and so expect to fail! We have lost count of how many businesses came back to us having done this and then 6 months later saying – we were right, that they should have just got our help to market them in the first place. That’s right – 6 months wasted.
So, while you ponder on that – what were those key points that Larry Kim said which I agree with?
1) Most of your content goes nowhere. typical reach in Facebook is around 0.5% and this figure is going to get lower. Larry said WordStream published 1600 articles in 6 years. Did some sums and only 5% of his articles in 6 years only generated about 500 page views.
And you have to consider WordStream is a very proactive business online creating lots of articles because they have resources to do so. Whereas many small business owners of only 2 or 3 people and less have very little time to sit and create great content every week and become constantly
socially engaged.
2) A well planned SEO strategy will take 6 months or more to have you get some traffic, but most organic listings are not memorable and you might not even reach a page one listing anyway in just 6 months if you try to go it alone.
Should You Be Doing Pay Per Advertising?
The message is simple – Small businesses need to become more educated in order to understand better where to channel their efforts if they are keen to make money from their website, especially if your website is in its infant years.
The OnlineXcellence Marketing Team have delivered the OnlineXcellence Marketing Model at City of Glasgow College now technology allows us to deliver OnlineXcllence Digital Marketing Support to small businesses wherever you are via our online 1-2-1 sessions.
This year will see the biggest event being held in August at a location to be confirmed soon which sees two of the biggest names on the planet in Search Marketing today speaking to Scotland’s businesses. Keep following us and watching out for announcements about this event which is also going to be tied in with the launch of a new brand business that everyone will be talking about come the summer once you see it appear in TV, Radio and Internet Campaigns, and we are proud to be part of that.
Meanwhile, whilst the excitement grows – Listen to the Authoritative Voice on Paid Advertising Larry Kim and then let us help you achieve – OnlineXcellence.