The Ecommerce Excellence Initiative is a program that is being set up to address the issues of the people who are required to handle their company's online marketing activities, but to do this requires a different skill set that is needed.
The advanced marketing skill set required to become an online ecommerce professional is hard to come by. Speak to any university and the response you typically get is that the Internet Marketing changes to fast to fit in with an academic year.
There are people who deem to be e-marketing professionals and Search Engine Specialists, but in short they are not ecommerce specialists. It takes more than just a few marketing emails and ranking high for a few keyword terms or phrases.
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ICT Advisor.com and number of commercial partners are taking the first steps towards developing an ecommerce academy or ecommerce school that will probably be online. This online academy delivering advanced ecommerce marketing skills will provide a platform for the education and training that is needed by all sizes of business today not just in Scotland or England or indeed the UK, but globally. Why is such an ecommerce excellence program needed, well how many websites are still failing to reach their potential online?
CALL US and find out more about the Ecommerce Excellence Initiative. or visit www.ecommerce-excellence.org