E Marketing Strategies to achieve Tangible Results
Creating and building effective e marketing strategies to achieve tangible results when doing Search Engine marketing campaigns is like trying to nail jelly to the wall.
Get the help from search marketing guru Brian Mathers who deploys very specialized processes so your business can achieve OnlineXcellence.
Brian shares here some of the insight gained from years of experience providing internet marketing services to his own clients.
EMARKETING STRATEGIES
1) Search Engine Marketing works and drives low cost ROI - over 85% of most surfers utilize Search Engines to find goods and services and at least 45% of the traffic that comes to your website will be from achieving an organic listing in the search engines.
2) Website owners must avoid getting into partnerships with companies who hit your mail box everyday with the quote "we submit to thousands search engines". We can't stress enough about not engaging the services of these types of SEO companies, as these submissions do absolutely nothing to drive viable rankings.
You are unlikely to achieve top 20-30 listings and at best will be wasting your marketing budget.
3) Try and NOT get into ranking warfare with your rivals, especially if you are doing Pay Per Click Advertising. It raises the bar between you and your competitor making your marketing space fiercely competitive and the only winner is the search engine getting your advertising cash.
4) Stringent keyword research is the underlying foundation of a successful Search Engine Ranking campaign - it's the analogous to the importance of your ad copy to support campaigns that you do whether offline or online. Work with Brian Mathers and you find he will carefully analyze the relative popularity of yourkeywords and then build an optimization process with your website pages around those selected keywords.
5) The Title for your pages has a significant impact on whether or not a campaign works. You need to know how to construct a compelling Title Tag for your page, and have the ability to 'fine tune' that tag so it achieves optimal performance for your web page. Each website page must have its own unique Title Tag made up of no more than 10-12 words, and without what is referrred to as STOP words included. However, do write a tag that pokes the searcher towards curiousity.
6) Contrary to endless marketing hype there are no quick solutions to getting ranked quickly with search engines. If you do not pay to advertise, then organic marketing known as SEO will take at least 12 months for a website to fully mature its relationship with search engines. At site launch work hard to promote your website domain and important landing pages. Do this and after 1-2 months you should start to get some results. But, to achieve significant ranking results; i.e. page 1-3 listing via top tier engines add another 3-6 months on top of this.
7) Nobody can guarantee you will be No1 in a search engine listing, if they do, then ask them what days of the week they work for Google! The only thing any good SEO Guru can guarantee his clients are detailed reports of what he/she is doing and some references to other successful campaigns.
8) Web site content creation will impact on your Search Engine rankings. Using a good quality Content Management Software (CMS) platform to manage your website pages is a must, if you are to develop content which is relevant to keywords.
Brian Mathers at web marketing company ICTAdvisor.com uses linguistic analysis software for his clients and then works with either the clients incumbent website developer or seeks a competent website agency to build a "stealth web site" which has content expressly designed for SE spiders (robots). More importantly, because of the level of sophistication and proprietary process taken by him can be expensive and time-consuming, but very effective, he takes the time to install his knowledge into his website champions, which are your staff members responsible for the day to day running of your website.
9) In the Search Engine world, top tier Search Engine's all change their submission rules and algorithms on a regularly, in Google's case around 400 times a year has been observed. So, if you hire Search Engine Marketing Guru Brian Mathers, you are guaranteed to find he understands online marketing and can help you a lot, since it can be very frustrating doing it on your own and in many cases you end up being unproductive!