Advanced Internet Marketing
Once the website has been planned and built you have to get it to market. Whilst there are many articles on the subject of either Internet Marketing or Search Engine Marketing, many businesses launching a website are not focused on or understand how to implement the strategic goals for the website to be successful. A business cannot just sit back and wait for the traffic, someone within the business needs to take up the role of Advanced Internet Marketing Specialist.
ICT Advisor.com can offer onsite and remote training to support the person your business designates as the Advanced Internet Marketing Specialist.
Search Engine traffic
How to get search engine traffic to your website will be an important goal and it can all go wrong if you don't properly map out your website design and internet marketing strategies. Those seeking and searching online for your services are asking what should be the marketing message beaming out from the pages of your website. But many websites fail to convey the answer to that search query properly. Get to know what tools to use to assess what people are entering into search engines on a daily basis. Find out if your website has the right marketing messages on its pages to answer what is being entered.
Improve Your Search Engine Marketing
Improve Your Search Engine Marketing Seminar (1) is aimed at those companies that either have a website or are intent on building one and would like to know how to attract visitors to it.
This seminar explains up-to-date methods and techniques that can be used to attract traffic to your website using online marketing and search engine optimisation (SEO).
Key processes will be introduced to you that can remove the guesswork in how to identify, analyse and assess the potential online target market for your products or services. Preparing to target your online target market requires doing user profile analysis, competitor analysis, customer online behaviour. We show you why SEO is important to the planning of a website. Pay per Click (PPC) - do you know how it works, or if you are already doing this form of advertising what has been your success rate. Directory submissions, which ones should you submit too?
This seminar interacts with the audience, get a short diagnostic anlaysis of your own website and identify areas of weakness that could be improved.
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