Online Project Management Tools
Website projects end up with a high failure rate if effective project management is not considered right at the beginning of your website project. Effective project management involves making sure you use the right marketing tools to not just assist with the planning and building of your website, but to constantly monitor the websites performance once the website goes live.
How to Measure Website Performance
Small medium business owners, must ask themselved the question:
Can you complete a website build for your business without input from a dedicated website project manager?
The answer you might give is yes, but will your website project turn out to be successful? As the internet, website architecture and marketing a website becomes more complex, we recommend you will need a website project manager to support our website, which once launched has to do one key thing - make you money.
We believe website project management services from us can be the difference between website success and website failure.
Buying in website project management support might seem like a luxury to a small medium sized business, but in the long term, it can save you pounds, thousands of pounds.
WHY DO WEBSITE PROJECTS FAIL?
What makes a website project go wrong or fail? The most common mistake is not paying attention to detail even before you engage the website developer to build the first page. There are so many questions to be answered, and many of them are vital to get answers too, as they will contribute to the detailed specification document you should construct to give to the website developer.
What is important about having a website specification document is that it prevents what we call scope creep or 'feature creep'.
A big part of us doing online project management comes down to delivering good communication. The Managing Director of any small medium business does not really know what is involved when considering how to choose a website developer or how to go about building a website with the support of a website designer or agency.
Online Project Management Process
The online project management process begins by us exploring with you the goals and expectations. We start by gathering important information about your business, we help you research the online market place to assess whether your online project is going to be viable. There will be sessions that involves brainstorming and setting some structure around what is actually going to be built. This will provide your business with a specification document, a detailed blueprint that will assist in briefing the website developer. During the build we as your online project manager oversee the build process of your product and services pages, and ensure the menu system being implemented is properly categorised. Most importantly we will not allow you to sign off the design of a page unless we know it has been built in such a way that we know it will achieve conversion from when the visitor lands on the page. This is all about making sure the appropriate CALL TO ACTION buttons are suitably positioned within the page screenshot to achieve sales conversion from the page, whether it be a brochure or ecommerce product offering page.
Finally the Online Project Manager is there to make sure the hand-over between the design agency and the small business goes smoothly, stays on budget and the site comes with the deliverables that were expected in order for it to be a search engine friendly fit for purpose online marketing tool.