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Business Gateway Fife Expert Help

Web Design and Marketing Expert Help for BG FIFE

Business Gateway Fife Expert Help Advisor from Brian Mathers

Since 2001 Brian Mathers has been one of a handful of specialists who started out supporting Business Gateway in the regions of Lanarkshire, Glasgow, Edinburgh, Highlands and Islands, and then home to Business Gateway Fife working under contract delivering Expert Help to what is now referred to as the Digital Boost Program.

Local Web Design and SEO Marketing Expert Help in Fife

During the support contract delivered to Business Gateway Fife, local businesses have the opportunity to spend time in the company of Digital Marketing Specialist and have them explore their website design and or website marketing issues. The professional support could be to help a business get online for the first time with a new brochure or ecommerce website.  Alternatively, the work might involve conducting a website audit to determine why the website or the web marketing campaigns are not delivering expected results. The amount of time spent with each business varies depending on how much support the business is eligible for.

When called upon Brian Mathers spent time with businesses across Scotland providing them with tailored expert advice and expertise in areas such as:

  • Web Marketing
  • Website Design Architecture and Principles
  • Reviewing Pay Per Click Campaigns
  • Conducting In-depth Analysis using Google Analytics
  • Conduct Technical Performance Audits using Google Search Console Data
  • Helping Businesses make best use of Google My Business
  • Review the Business Owners Digital Marketing Strategy
  • Help the business build SEO and PPC Marketing Campaigns
  • Assist the business if it needs a new or redeveloped website

Over 20+ years Brian Mathers has presented to all sizes of business not just in the UK but also in the USA.

When assisting Business Gateway with their Digital Boost Program delivered one to many presentations from Edinburgh, up through Fife and into the Highlands and Islands of Scotland.

Brian still regularly contributes with his extensive knowledge helping to deliver Business Gateway's Digital Boost Program. Before the Covid19 Pandemic this also involved delivering Digital Boost Workshops all across Scotland, which are now delivered by BG National. 

The workshops certainly introduced Brian to many business owners with different sizes and types of businesses.  Each business owner seeking help to plan and put in place a findable website and roll out effective website marketing campaigns. During that journey it also put him in front of an abundance of website developers and graphic designers, both freelancers or agencies.

Successful Business Case Studies Who Benefited with Help from Brian Mathers at ICTADVISOR LTD

Below are just a selection of Businesses in Scotland that have benefited from Brian Mathers having spent time delivering both Consultancy and Practical Support in his specialist fields of expertise. 

Scotplants (Hedgehogs Nursery) who obtained expert help and was eligible for a digital voucher scheme that had been available during 2015. Brian Mathers provided advice on how to improve the business digital marketing strategy and this also included how to increase conversions from their ecommerce website.

Brian using a number of advanced marketing tools assessed and analysed the websites performance to look closer at issues that had been highlighted from changes and updates that had been applied over the previous 2 years that had had a negative effect on some areas of their site.

With help from Brian he provided knowledge transfer to the business and in turn helped them put in place a support team that now looks after the site on a regular monthly basis today. So, Pat and Bob now have someone doing the day to day SEO, another person managing the AdWords and someone keeping an eye on the Social Media Marketing being done.

Brian continues to monitor and measure the websites activities using a variety of web marketing tools to conduct more in-depth analytics and see how further marketing campaigns being rolled out by Scotplants Direct is continuing to improve the overall performance of the website.

Read More on the Business Gateway Fife website about the changes implemented by Bob and Pat Kean to improve their ecommerce site.

Dynamic EMS received help by having Brian Mathers conduct an in-depth Website Audit to review the sites architecture and performance and highlighted a number of specific issues that most business owners would just not be aware of, and how these issues could have a negative effect on performance and ranking.

The amount of work required on this project justified the need for the site being redeveloped. Therefore, Brian helped the company put together a website specification brief to pass to their preferred developer who was based in London.

The web developer put together a new design and passed the wireframes back to Scotland for approval by Brian Mathers who checked off the designs against the requirements from the business specification brief. Brian Mathers continued to oversee the development and design right through to the soft launch phase to ensure that best practice coding and design principles were being applied. Once the site was relaunched Brian gave assistance to their in-house staff member who was responsible for marketing site as this became the next important phase in the strategy.

MHS Engineering based in Glenrothes has just recently had a website built but after a number of months the site was not being seen by Google or ranking for any of the expected keywords that the business felt it should rank for. Once again the best time spent by Brian Mathers was conducting one of his in-depth website audits that looks much deeper into the website architecture and its relationship with the major search engines. In a very short space of time Brian found where the problem lay and helped put in place a fix that saw the website begin to build better relations with the major search engines.

Brian has a passion towards spending time with smaller businesses who want to make a living from being online but just don't know where to start or find what they have done so far has failed to work for them.

Other areas where his expertise has been gratefully received are from those website business owners who are doing things single-handed.

SMALL BUSINESS OWNERS DOING THINGS SINGLE HANDED

One of those businesses is  Lucy Clarke who runs an acupuncturist clinic in Inverness.
Lucy was already working with her experienced developer Henriette Stewart who had built Lucy's website on its .CO.UK domain. From doing a detailed piece of website analysis this identified areas for improvement. 

With the advice given by Brian. Lucy and her developer made some significant improvements to the overall performance of the website. This involved making some changes to the site architecture and committing time towards producing more additional but compelling content.

Later after completing time spent on the Digital Boost Program Lucy wanted more input from Brian Mathers as she prepared to roll out adding ecommerce to her website platform.

The ecommerce website development work on her now established WordPress Platform is currently a new phase towards the continued growth of her brand. But Lucy is going to go further as she has come to realise that Lucy Clarke is the brand. And another scheduled phase to her websites growth is to plan a website domain name migration, which has to be handled expertly when she puts in place her new domain that will be applied to a .COM. 

So, further help is being sought from Brian Mathers by Lucy with his expertise in website migration and website page load time performance. Brian has already demonstrated this delicate task and even conducted a migration with Lucy's Developer, which went like clockwork.

When building a formidable brand, it is important to try and secure both your.CO.UK and .COM domains. One of these becomes the primary domain pointing at what should be just ONE WEBSITE - it is amazing to hear that some business owners - mainly those doing DIY think they can get away with having two sites, one of each domain. In a nutshell - not a clever thing to do.

Post pandemic and Acupuncturist Lucy Clarke is actively engaged in implementing her ongoing marketing strategy by making improvements using a rinse and repeat proven format that will help her website pages benefit even more from conducting multi-channel marketing campaigns.