How To Improve Your Website's Home Page
Before you talk to us here at ICTADVISOR about getting us to help with your Web Design and Website Marketing Let us start, by looking at how you will go about improving the Home Page of your website. Whilst the Homepage of your website is not necessarily where your website visitors might land first, it is by far the most important page on your website.
Look at the HomePage of your website as though you were looking at your business from across the street, or think about how you choose to go into a shop when you are walking through a shopping mall. Shop windows and banner signs outside buildings are trying to encourage you to come through the front door of that business. You are walking along with Searchers Intent looking for who can provide the service or product that will meet with your needs.
Does the shop or building in front of you clearly indicate from the outside what their primary proposition is? Now think about your website Home Page and ask yourself the same question.
How many messages are there on the outside of the buidling or plastered across the shop window? Is it clear what is on offer before you walk in? Or are there just too many messages, so you are unsure about what the business really does? This is going to help you plan out the best home page for your business so you can display clearly - Who You Are - and - What You Do.
Do You Need Help to Improve Your Websites Performance?
What is best practice website design? How does a website achieve - Digital Excellence. Watch and listen to globally renowned SEO Guru Rand Fishkin once the Wizard of MOZ now Zorro of Sparktoro. He knows a thing or two about Search Engine Optimisation and has a great video on what you should put on your HomePage.
Web Marketing Tip - Plan Carefully The Layout of Content and Images on ALL your primary Website Landing Pages.
Design a Website That Will Work
Small business owners who opt to design a website by doing both the desing of the website, then building a website and going onto manage and market a website without any prior knowledge or learning, tend to struggle.
Many SME businesses have a habit by starting their website projec by putting all their energy into the websites Home Page. Agreed, it is a page that is critically important for many reasons. But ideally, you want all your website pages optimised having good quality well written content. Each page should be on theme and on topic and include your most important keywords.
If it is about saving money and thinking it should not be that hard to design a website with all the off-the-shelf products avaialble today, it might be worthwhile thinking this task through. Even with 3-5 years training under their belt, a qualified web designer has a challenging task ahead of them to build a website that is fit for purpose.
From planning the page layout, to considering the menu and navigation structure, and ensuring the site meets with both Google Coding Guidelines and Google Marketing Guidelines, shows that even they have their work cut out for them.
So, you have to admit to just become your own Editor and Chief of your own magazine (the website) and all of a sudden build and manage a website you are going to need new skills such as becoming a creative journalist.
You Need to Learn a Little About Search Engines before Optimising Your Website
There are some great resources on the internet that can help educate you about search engines, how they work and what they look for. The following are still great articles as you need to get some background history that will help you if it is going to be your job to drive the company website on a regular basis.
Creative Website Design and SEO Marketing Services from a Fife based Marketing Company
It doesn't matter if you are a one man band business or a large company that has decided you need a website. Without proper advice, consultancy and planning, knowing how to brief your web designer, having to choose content management software, and after launch continually work at marketing the website, you don't want to end up doing this the wrong way. You know what you have to do!
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