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Keyword Research And Marketing Analysis Services Fife Scotland UK

Keyword Research

Keyword Research Services for Small and Large Businesses

SEO Keyword Research Services in Fife Scotland

Writing Keyword Optimised content for your website is a balancing act.
What you must NOT do is overcook the SEO in your website - it is very naughty. Learn to balance the content on your web pages to serve both the website visitor and the search engine with the help of Internet Marketing Practitioner Brian Mathers and his network colleagues here at ICTAdvisor Ltd.

The Importance of Doing Keyword Research

Keyword Research, its the most important thing you will do to help your website be successful.
Bigger Company's have the luxury of having someone in-house do keyword research on a regular basis.
The reality for many small medium business owners is they are limited on resource and don't have or make time to conduct research, as you need keywords for the first trigger mechanism on your page - the title tag. 

Before we get into all that - watch and learn more about how we should be looking at doing Keyword Research in 2016 from Rand Fishkin of MOZ 

A very informative video thanks to the thoroughly entertaining Rand Fishkin.
ICTADVISOR was honoured when Rand helped launch its OnlineXcellence for Scotland Support Program to assist SMEs in Scotland. His company MOZ, also provides us with the tools we work with to assist in keyword research, competitor analysis and to analyse website performance

You Will Need Affordable Keyword Research

Now that you have watched the Video you will have learned not just how to approach having a great Home Page, but realise you have to work on all your website pages which will not be successful without people.
But to get people to visit your site, you need the help of search engines, and at the very heart of attracting them, is Keyword Research. It is amazing that this most important task, which creates the most important 'FUEL' to power up your website is overlooked by the Small Medium Enterprise.

Find Affordable Keyword Research Services in Scotland

Keyword Research leads both the people and the search engine robots in the direction towards quality pages, those you need to create with good content flow.............


ICTADVISOR an Internet Marketing Company located in both Glenrothes in Fife and in the heart of Glasgow is assisting more and more Small Businesses who say they just don't have the time to do the most important task to support their website page, and that is where we can help you.

Hire Web Marketing Practitioners who are regularly helping client sites make money. Keyword research to support your:

Keyword research will always be a crucial step in your rinse and repeat SEO process to fine tune your web pages as its no secret that those first few organic search results get more traffic than any other. 

Keyword research is also going to be at the heart of your Pay Per Click (PPC) efforts as you will need to do some PPC Google Adwords campaigns. This is a vital 'fuel pipe' to turbo boost your website, especially when your website is in its infancy. 

Keywords Generate Interest, give information and Persuade Customers

ICTADVISOR came through the pioneering years when there were only a few savvy website owners and then there was us pioneer marketers, learning the search marketing trade, and everyone in the web marketing industry is still learning  – EVERYDAY.

An innovator and Pioneer from that era who we all followed was Jill Whalen of High Rankings.

Jill coined the phrase SEO COPYWRITING, and taught us all about optimising content with Keywords.

The art of Copywriting and Keyword research is what creates the steady flow so your content will first of be found in the search engine listings, and so generate the interest for the surfer to click through to your page, where you will serve up valuable information and then more importantly persuade the visitor to do business with you. Other tasks you will have to include in your website marketing strategy are:

Your Keyword Research Training Company based in Scotland

We can tailor internet marketing services to support your website marketing and this includes doing keyword research for you.
These tailored marketing packages mentors and trains the person in your company who has to drive the website daily.
This joint approach to help you power up your website puts you firmly in the driving seat and us riding right alongside you showing you:

  • how to do keyword research
  • how to do copywriting

You can also SIGN UP if you want to learn how to do keyword research at your own pace through our Online SEO Courses. Or you can simply do your own keyword research using the biggest keyword research tool outside of Google Keyword Planner.


Doing keyword analysis starts by finding out if people are actually searching for what it is you offer. Spending time analysing keywords that leads to competitor analysis that will indicate how much competition there is. If you are short of time and need to get on with running your business, we can do your keyword research and competitor analysis for you.

All our services are tailored packages that you find very affordable and flexible, and no contracts.

Achieve having a successful website, hire our internet marketing consultant practitioners who are highly experienced at conducting extremely comprehensive keyword analyses for a broad range of client website types.

Have ICTADVISOR Do Your Keyword Research

Start by doing an initial brainstorming session with us. 
Together from this time spent together we can agree with you about your top 10 hero keywords initially.
Hero keywords relate to your primary proposition - what your is it you offer - products or services. 
Keyword search terms are thoroughly analysed using our in-house keyword tools
Get keyword research data reports that expand upon the initial list of keywords you provide us with. 
Our Keyword research and analysis service will provide you with details of hundreds of keyword search terms you need to use within your page content

Spend just one hour with our internet marketing or web design consultants to discuss your Keyword Strategy

Keyword Research - Essential if Your Website is to be Successful What will you do next to achieve OnlineXcellence?

Small medium business websites are notorious for failing to achieve delivering on the business owners expectations. The bottom line is you want to make money and fully reach your trading potential online. 

Whether you want to do KEYWORD RESEARCH yourself or have us research all your keyword needs, we can help. You know what you have to do!