Website Marketing

Web Marketing Services Getting Traffic to Your Website?

Stop Spending Time Pursuing a Digital Marketing Strategy that doesn't work

Affordable Digital Marketing Services for SMEs in Scotland and the UK

ICTADVISOR an Internet Marketing Company in Glenrothes Fife Scotland is a digital marketing business helping micro and small medium Company's grow online. We help you to do things radically different to be better than your competitor and not simply copy what they do. Cause what they do could be wrong.

We are Building Quality Affordable Websites and Supporting these Micro SME Businesses in Scotland

LOG CABINS SCOTLAND
CAMOR LTD
MCGILL MOTORSPORT
MCGILL MICROWAVE
INDUSTRIAL ROOFING SCOTLAND
KINLOCH LAWYERS
RGM HEATING ENGINEERS
NANOSUN LTD
WYEVERN PLANT TRAINING
JBW SMITH LAWNMOWERS
MARINE FABRICATION
ANNIE MAC PHOTOGRAPHY
NEW CARDEN ROOFING
STYLISH WHISKY
JOHN SYME & CO
IMPRESSED DRIVEWAYS
ST ANDREWS TAXIS
PTREE SURGERY AND GROUNDWORKS
SYNTECH CHEMICALS
ALEX SUPERSTORE
PROSCOT
PLUMBFIX PLUMBING SERVICES
MIDLOTHIAN TILING SERVICES
ELYSIUM PEST CONTROL
LUCY CLARKE ACUPUNCTURE
SCOTSTAR RESIN
ALEX TOOLSTORE
TARBERT DISCOVERY MUSUEM
SCOTLAND FOR GOLF
ROGUE DETAILING
LOLVE GIFT

Across Scotland and the UK we are fortunate and grateful to be delivering high quality and high performance websites to a variety of different sized businesses, In addition to this we also deliver digital marketing workshops and seminars on behalf of Business Gateway Fife and CTP Resettlement with our Partners IPSOFACTO where audiences are loving the no nonsense none jargon sessions we deliver online answering all those who are often bursting with questions.

PROVIDING BEST PRACTICE WEBSITE DESIGN

• Is your current website designer more than just a website builder?
• Is there evidence of digital marketing success by your web designers?
• Is your current website builder making money for its clients?
• Is their a competent Web Marketer leading your Website Project?

These questions are important. Its the challenge for the Digital Marketing Team at ICTADVISOR to ensure they steer the design team to build a website that will achieve its objectives. It is important also to educate those businesses who still think Old School SEO. There are still too many  in that frame od mind. Unfortunately those days are long gone.

Website Design and Marketing Has Changed Forever

When it comes Website Design and Web Marketing BOTH have changed a lot. Business owners are finding they have to work harder now at their Digital Marketing Strategy.  Much more skill is needed to get visitors to your website. Those are are full time website marketing managers have do have a history of what has taken place since around 2012. But also if you look at lots of big changes that took place in 2017 through to 2019. October 2019 saw the biggest SEO roll out within the last 5 years from Google . And since then during 2020 to 2022 there have been more significant changes that Google has made to all of its algorithms, and even introduced some new ones. Understanding these algorithms and search patterns is crucial for those who are managing websites.
So are you skilled enough to tackle being the Website Manager?

We are a Digital Marketing Agency in Fife Helping SMEs Grow Online

We started out in 1997 as a digital marketing business in Fife but today we are passionate about web design and website marketing as we do both and are very serious about delivering on best practice. We all know that design and marketing go hand in hand to contribute towards the task of improving your website performance. 

The aim for you and us working together is to help you get more traffic that leads to more sales and increased profits. 

• The winning formula for Web Marketing is Traffic x Conversion
• You need to start by getting Website Traffic
• Once you have Landing Pages with Traffic We Focus on Conversion
• Keyword Research and Competitor Analysis will play a key role
• Just ranking for a keyword is not just the magic to increasing sales.
• And it is not just about SEO (Search Engine Optimisation)

99% of Business Owners feel their Website is not that effective

You Need a Search Engine Marketing Strategy

There could be a number of very good reasons your website project might be failing right now. Maybe that is why you are here on this web page. Hiring Digital Marketing Professionals who can also build websites that meet with Google' Quality Raters Guidelines should be part of your recipe. And when you do hire people like us we will will make you take a step back.

We will revisit what it was you set out to achieve online. We make you revisit the original web marketing plan if there was one? But this time, we ensure you put in place a digital marketing strategy that will work. We will also ensure that digital marketing strategy is supported by marketing analysis dashboards you can understand.

These marketing dashboards are made up of Google Products that will assist and measure whatever you do to improve your website, so that this time you are successful?

How to Make Your Website Profitable?

Well, you cannot simply leave your digital marketing to the web developer to work out, unless you know that this person or agency you hired has evidence of having proved to be good web marketing practitioners.

Believe it or not, many Web Design Companies are NOT Marketers.

The two vital elements for your Internet Marketing Strategy

Getting visitors to your site and converting them into paying customers is your goal. If you simply think a nicely designed website will bring those visitors to do business with you, then your website will fail. It doesn't matter whether you have a brochure website or an ecommerce website, both have the same objective, to make money for your business.

That old saying 'build it and they will come', well those days are long gone.

Multiple Marketing Approaches to Attract Website Visitors

Today getting that traffic to your website is not just a case of trying to get yourself to rank number one for your keyword. So, whilst our search engine marketing services will help you focus in getting you qualified traffic, work needs to be done on attracting the right audience to the right page that has the right information to answer what that person is looking for. 

How to Create Website Copy That Sells Your Web Page And Convert Visitors

A key task will be to write strong persuasive sales content for your web pages. Content that is bold, content that is conversational and brings benefits to the reader.

Interesting copy is crucial in building relationships, but there are other important elements that will help you convert visitors:
Video Marketing is also within your reach
You will also need a Social Media Marketing strategy

Today you have to participate in a number of online marketing channels that will contribute towards turbo boosting your website. All of these efforts are important as the will help to generate natural backlinks which should point towards your web pages that house this good quality content you must craft. Content which people actually want to link too and indeed tell others about..

How to Build A Content Strategy To Market Your Website Online

You need to write content that sells benefits and asks for the money or sale.

In the first 12 months of having a website you have to be constantly measuring and improving your website pages so they meet with Searchers Intent.

Your marketing strategy in the first 3 months of your site going live should be tested by doing some Pay Per Click advertising using Google AdWords. You simply cannot just depend on your Search Engine Optimisation (SEO) plan to bring you traffic as this is a slow burn.

Let us put the record straight - SEO has changed forever. And that is a good enough first reason to consider getting help from professional Digital Marketing Experst like us. We shall help you put in place an affordable multi-channel web marketing strategy.

Our web marketing company here in Scotland, helps you sell your products and services on benefits not features. The ICTADVISOR web marketing team want to get the visitor traffic you want to be talking and engaging with. To get the right prospects to your web pages that answer searchers intent.

• We help you write compelling headlines to get your online audiences attention
• We ensure that first line of marketing headline copy on the page is compelling
• We get your web copy to tell a story and move your visitor towards engagement

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