Write Better Website Content for Your Landing Pages
Writing content for your website pages is a completely different skill to writing content for an article that you would find in a magazine. When constructing content for your website pages, you need to have the ability of being able to write something that is compelling and unique.
How do you begin planning content for you website pages?
Well, your visitor has a need. You want to be the supplier to fulfil that need. So, your opening paragraph includes some keywords used by your visitor in order for them to find your page. Content for your website landing page would begin with a HEADLINE followed by your opening paragraph empathising with your visitor. This approach is referred to as your FINDERS content.
Next you may apply a second SUB HEADING that leads into what we call your BENEFIT content. Because now, you want to tell your visitor how you can help with their need and provide them with what they are looking for.
Why Bother Constructing Content For Your Web Pages?
People don't really read web pages word by word, do they? Visitors tend to scan web page content and pick out relevant words and sentences in relation to what they were searching upon. This approach helps them to quickly indentify whether they should stay on your page, in the hope that the sentences and words they find are beginning to paint a picture of how your business can help them with their need.
Becoming A Website Content Manager
Many business owners did not set out to be the editor and chief of their own magazine or become a creative journalist. But, it is important to have a website the page with content that has been written by the website owner.
ICTADVISOR Copywriting Services Glenrothes Fife
You have a choice. We can either do all your copywriting for you, or you can discuss with us getting some training to help you become a proficient copywriter. The latter approach will help you in the long term keep your web marketing costs down. Because if you can content manage your own web pages, then by adding copywriting skills to your talents, means you can then deliver fresh content through your website when you want. This will help you achieve better results online, when it comes to ranking and your web pages being found and you can adapt and respond to trends in your market swiftly by being in control of your website content strategy.
Website SEO Copywriter Practitioners in Scotland and England
ICTADVISOR are able to provide you with copywriters who also understand the importance of SEO - search engine optimisation. Our copywriters, Lisa Morton or Jacqueline Morrison are in our opinion some of the most versatile and creative copywriters we know. If you want to get trained in web copywriting skills you might want to consider attending our OnlineXcellence training programs. Here you can be trained by any one of our copywriters such as Jacqueline, who came into this industry a number of years ago and first learned her craft by building websites herself using WordPress. Jacqueline then topk time out to learn more about Content and Copywriting and learned from the great and well respected Heather Lloydd Martin globally renowned for her copywriting skills.
OUR WEE BIT OF HEATHER IN SCOTLAND
After soaking up enough learning surrounding internet marketing, Jacqueline became drawn more towards the enjoyment of writing copy for web pages. And so went on a mission to learn the subject from one of the world's best SEO Copywriters who has good relations with ICTADVISOR.
Enter Heather Lloyd Martin, voted one of the top women in SEO 2012 who found Jacqueline rattling on her door asking if she could be trained by the lady Brian Mathers describes as the fast talking fiery redhead who is the pioneer of SEO Copywriting. The rest is history, Jacqueline graduated from Heather's SuccessWorks SEO Copywriting course, which is also endorsed by SeoPros.org after a year long evaluation.
The next time Brian Mathers spoke with Heather Lloyd Marting, the message he gave her was we now had a 'wee bit of Heather in Scotland' that always rememinds him of the first time he had met her - now cue that Roberta Flack song...
So hire us and you might have the opportunity of working with Jacqueline who is always in demand along with our other copywriters. If you ask us to have Jacqueline write for you the fee has to include a wee cup cake and a hob nob biscuit. But, Jacqueline only awards herself this, if she is satisfied that a good piece of page content for that next website page delivered has achieved its aim - convert visitors on the page - to take action - and convert the customer into a sale or an enquiry.