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Archive for February, 2016

Ecommerce Content Strategy Do You Have One?

Sunday, February 21st, 2016

Need an Ecommerce Content Strategy Checklist?

  • Running an Ecommerce Website?
  • Do You Have a Content Marketing Strategy for Your Ecommerce Website?

The Rules Have Changed for Ecommerce Marketing

In order to sell more these days you need to engage more with your target market audience.

If you want this marketing strategy to work effectively you have to bring a number of things that have to meet together:

  • SEO
  • Paid Search
  • Creating Blog Pages
  • Doing Internal Link Building
  • Doing Inbound Link Building 

Thought this Definitive Guide to eCommerce Content Marketing from PickaWeb provided a decent flow chart that budding new ecommerce website owners should become familiar with.

There is no doubt though, from experience, what is contained in the guide is what you need to do, but we here at ICTADVISOR know with the website managers we are training they need some hand holding here to implement some of these tasks. There are some really creative individuals in some small businesses but many we come across are simply just to busy running their business and don’t have enought time to actually market their website and implement anything of importance that is included in this valuable guide below. If you want to talk to us about implementing the Complete Digital Marketing System with help from us and our partners – GET IN TOUCH.

Click image to open interactive version (via E-Commerce Content Marketing).

Pay Per Click Advertising Does the Small Business Need to Do it?

Tuesday, February 16th, 2016

Pay Per Click Advertising Using AdWords – Does Your Small Business Need It?

As part of our Pay Per Click Advertising service commitment to clients doing online advertising using  Google AdWords , we make extensive use of our WordStream Product.

This also allows us to plug in and listen to informative webinars and gain snippets of information from the products founder Larry Kim.

A recent event Larry Kim did – hits home with some vital statistics and facts that I believe the small business owner does not get to know about – but should.

Everyday new businesses get in touch with the OnlineXcellence Marketing Team at ICTADVISOR to help improve the marketing of their website. The biggest problem they arrive with is that most of the businesses have just recently got a website and their problem is they have no traffic and no sales and very disappointed with the website developer or agency. Yes, there appears to be an abundance of agencies reaching out to build your website, but lots seem to fail in the marketing of a website. Many do not have Pay Per Click Advertising as part of their marketing strategy.

Another reason why businesses come to us – is because we know the GOTO website agencies that deliver successful websites who are working with us on quality web projects working collaboratively to grow our clients websites online and have them make money for their business no matter what product or service they provide.

I find many small business owners expect their website when launched should just WORK!.

Small businesses still think they can get to the top without Paying for any form of marketing at all. And if you mention a monthly fee beyond a few hundred pounds even, they decide to go off instead and drive down the DIY route, and so expect to fail! We have lost count of how many businesses came back to us having done this and then 6 months later saying – we were right, that they should have just got our help to market them in the first place. That’s right – 6 months wasted.

So, while you ponder on that – what were those key points that Larry Kim said which I agree with?

1) Most of your content goes nowhere. typical reach in Facebook is around 0.5% and this figure is going to get lower. Larry said WordStream published 1600 articles in 6 years. Did some sums and only 5% of his articles in 6 years only generated about 500 page views.
And you have to consider WordStream is a very proactive business online creating lots of articles because they have resources to do so. Whereas many small business owners of only 2 or 3 people and less have very little time to sit and create great content every week and become constantly
socially engaged.
2) A well planned SEO strategy will take 6 months or more to have you get some traffic, but most organic listings are not memorable and you might not even reach a page one listing anyway in just 6 months if you try to go it alone.

Should You Be Doing Pay Per Advertising?

The message is simple – Small businesses need to become more educated in order to understand better where to channel their efforts if they are keen to make money from their website, especially if your website is in its infant years.

The OnlineXcellence Marketing Team have delivered the OnlineXcellence Marketing Model at City of Glasgow College now technology allows us to deliver OnlineXcllence Digital Marketing Support to small businesses wherever you are via our online 1-2-1 sessions.

This year will see the biggest event being held in August at a location to be confirmed soon which sees two of the biggest names on the planet in Search Marketing today speaking to Scotland’s businesses. Keep following us and watching out for announcements about this event which is also going to be tied in with the launch of a new brand business that everyone will be talking about come the summer once you see it appear in TV, Radio and Internet Campaigns, and we are proud to be part of that.

Meanwhile, whilst the excitement grows – Listen to the Authoritative Voice on Paid Advertising Larry Kim and then let us help you achieve – OnlineXcellence.

How To Get More Website Traffic

Saturday, February 6th, 2016

How To Get More Website Traffic – Are You Looking for Answers?

Business Website owners in Scotland usually have just one question when they ask ICTADVISOR for help – How to get more website traffic which is quickly followed by if only I could get in front of more customers I know they would do business with me.
But having a website and trying to manage and market that website whether its a brochure or ecommerce site is no easy task for the small medium sized business owner. Your challenges are much tougher compared to the big brand names online who already have the four most important factors already addressed – TIME | RESOURCE | KNOWLEDGE and most important of all BUDGET!

A Must Have Digital Marketing Strategy to Help Website Owners achieve OnlineXcellence

When Digital Lighthouse was around a number of years ago this was their message.

 

ICTADVISOR LTD based in Scotland but delivering services across the UK and now in the USA are an established Internet Marketing Company delivering 1-2-1 support to its select customer base. Part of the support helps in educating the business to implement a digital marketing strategy. Just spending an hour of your time in talking with us will provide the answers you need on how to get more traffic to your website using our proven marketing methods that will help to convert traffic to your website into paying customers who want to do business with you.

A Successful online marketer Jonathan Jay

Jonathan Jay Digital Lighthouse

Before  Internet Marketing Practitioner Brian Mathers of ICTADVISOR, met with marketing entreprenuer Jonathan Jay he read the book 1001 Ways to Get More Customers. It was recognised from reading the book and listening to Jonathan, then meeting with is marketing team, that many small medium business owners tend to take a DIY approach to digital marketing. The micro and small business SME try to deploy all the steps involved by themselves or tell you they are getting help from someone who claims to know what they are doing. But many businesses soon find out that the cost to try and roll out  a digital marketing strategy that will involve a multichannel marketing strategy can soon rack up huge costs. The business owner tries themselves to orchestrate 6 different people or more who are all trying to bring traffic to their website. The problem ends up nothing is joined up. So, what is the alternative? Getting the right people in to do some of the work for you. An added dimension is to provide knowledge transfer to someone who will have the responsibility and accountability for the website who is inside the business – should they want some of that responsibility.  If you are seeking help with your digital marketing, want to get more customers, and get your site making some money, then, if you realise the DIY route is not for you and all it will bring is possible headaches, consider what a competent team can do for you.

Most Business Owners Aren’t Website Marketers

Brian Mathers has seen many business owners in his 20years of marketing experience putting a lot of time and money into marketing their websites, but were just not getting it right. Many are driving the website blind. Not using any tools whatsoever to help with marketing decisions or when planning campaigns. Website marketing today has become more complex, and without a proper digital marketing strategy in place you will not know what is or isn’t working for your business.  The recommended advice is to get a Digital Marketing Strategy that focuses on what you’re trying to sell and who you’re trying to sell it to.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:

GET IN TOUCH CALL 0141 340 9979. TALK TO US ABOUT YOUR WEBSITE GROWTH

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