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Archive for March, 2018

Understanding Website Conversion Strategy

Tuesday, March 20th, 2018

How Small Businesses Can Choose the Right Website Conversion Strategy for Their Website

As a micro or small medium business do you have a Website Conversion Strategy?

For a small business that is looking to grow, nothing is more important than converting viewers and traffic into engagement and successful calls-to-action. Let’s face it, traffic is hard to come by in the modern saturated Internet marketplace.  Wasting traffic, is a sin most businesses, especially small businesses, can’t afford. With that in mind it is imperative for a small business to know how to choose the best conversion strategy for their needs. Thanks to tips and hacks from Websitebuilder, a lot of the top strategies are readily available with proven market research to back your choice or choices into what is best for you. Here are some tips in choosing the best one for you.

Test, Test, Test Your Website Conversion Strategy

One of the most important things to do when choosing your conversion strategy is to test what works for your sector or niche. For example, adding video tends to increase conversion by over 100%, however, that may not be the case for everyone, a good testing strategy is key. Make changes slowly and see what is working best for your site and traffic. AB testing is another great strategy and worked for Barrack Obama, raising him over $60 million in campaign donations.

Simplify and Improve Website Navigation

Simplifying and improving site navigation is a great place to start. If your site is not converting the way you want, it may be as simple as improving navigation or de-cluttering landing pages. Choose a few key pages and improve their navigation. Streamlining the checkout process has worked for many other firms and will likely work for yours, too.

Keep Optimizing Your Website

When choosing a strategy, it is important to remember that no website is ever beyond improvement. Just because one this is working doesn’t mean another wont work better. The key to maximizing conversion is to constantly be looking to improve it. Even once you have gotten your conversion rate to a happy median, keep trying and testing different things to make it even better.

Where to Get Ideas for Conversion Optimisation

For those looking to take some of the guesswork out of conversion optimization, we recommend websitebuilder.org who has curated 46 conversion hacks that have worked for a variety of businesses, across a plethora of sectors. These are great ideas to get you started in choosing strategies that are tried and tested and have proven results. ᐧ

Website Marketing Best Practice Standards

Sunday, March 18th, 2018

Globally Renowned Digital Marketing Practitioner Matt Bailey on Website Marketing Best Practice

Hear What Matt Bailey Says about Website Marketing Best Practice Standards…..

WHAT MATT BAILEY SAYS in his

ENDLESS COFFEE CUP PODCASTS WITH MATT BAILEY

Matt Bailey Says

 

Marketing Standards are important. More so when you are a micro or small medium business trying to get your website found online. But, apart from writing great content for a website page a business, there are other challenges that go with this task. Often the rules that go with laying out the content on the website is just one of many obstacles the website business owner has to overcome. It might be that the website platform itself might not be fit for purpose and you could be wasting your time trying to get found, because the content management software platform was not fit for purpose. Such things are often overlooked by the micro small medium business.

Is your website meeting your objectives and adhering to website marketing standards?

Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt Bailey has taught:

• Google employees how to use Google Analytics,

• Experian how to present data,

• Proctor & Gamble and Johnson & Johnson SEO & online marketing,

• Microsoft’s International Teams paid search and programmatic marketing.

Matt’s has worked with a vast and widely-known clientele, including;

  • Microsoft
  • ESPN
  • IBM
  • Gerber Life
  • American Medical Association
  • Disney,
  • Toys R’ Us, and countless more.

Matt keynotes conferences around the globe, speaking at more than 20 engagements a year, and ICTADVISOR are glad to either have him drop into Scotland every wee while to share with us his vast knowledge in Search Marketing or spend time with him on Skype or recording podcasts when his schedule allows.

BOOKS ON DIGITAL MARKETING WRITTEN BY MATT BAILEY

 Teach New Dogs Old Tricks    Wired to be Wowed  Wired to b Wowed

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