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Archive for the Digital Marketing Strategy Category

Creative Writing Blogs Strategy

Sunday, June 16th, 2019

Creative Writing Blogs – How often should You do this?

You have to be creative writing blogs, but are you struggling?
Do you do this frequently, daily, weekly or monthly?

Recently I was running a Digital Marketing Workshop for a closed group and one person arrived a little late.
There first words were, “I was trying to write a blog for my business and didn’t realise how difficult it was to create 300 words for YOAST SEO!!”

Let’s face it, for some small businesses, it is hard to constantly create new content, especially when you didn’t set out to be a journalist. But, having your own website has meant you have had to be creative writing blogs in order to tell your story. You don’t want to write blogs though, just for the sake it. There was a time people were doing just that. Usually writing articles for every possible keyword search term just to fill up their website with keywords. There were some folks out there writing hundreds of pages just so the page could be splattered with keywords, thinking by doing this it would help a site to rank better. One of the biggest issues still faced by micro small business owners is their ability or lack of knowledge towards doing Keyword Research.

Smart marketers now are consolidating their content into what has become a high value page. If it is interesting, people will read that content, happily working their way down the page, often referred to as following ‘Information Scent’.

There will be occasions though where you will identify a strong keyword term you want to be found for. And you will then have good reason to give a page over to that keyword topic leading your headlines etc.

If you study some of the top well-known search marketers they barely create new content on a regular basis. In a lot cases they re-purpose it. Avinash Kaushik author of Web Analytics an Hour A Day is a shining example of this. He has blogs he revisits every now and then that he first created way back years ago and tops them up with some freshness relevant content.

When you do create a blog or re-purpose a previous blog, create a ‘snippet’ of your blog article and amplify that via Facebook, Twitter, LinkedIn and Instagram. But don’t forget to have the article lead your audience back to the most important goal – your website’s landing page.

Some suggest that you totally post all the article in each social media channel. I am not such a fan of this when I think about the issues that duplicate content can create which you don’t want, just incase you incur a duplicate content penalty.

What Else Can You Do with Your Blog Content?

If your confident to go on camera then script your content and post it out on a video. Take a snippet of your content and amplify your message in Social Media Channels, but drive your traffic over to your YouTube channel. Don’t try putting your whole video on say – Facebook.

There was an article not so long back by Social Media Examiner who broadcast the message ‘Goodbye Facebook Video‘. They had found to their cost the traffic they wanted was whizzing by so fast in the feed, that their analysis showed people were shooting past their video masterpiece.  The answer was move the video to YouTube. This also helps you to promote your your YouTube video channel. This made all the difference to the Social Media Examiner crew. Ensure you also make use of all of YouTube’s optimisation features.

Depending on the popularity of your blog topic re-purpose it at least once a year. There has been lots of analysis we have seen that supports this.

So you start off with say a 300 word blog. You then return around 4-6 months later and increase that content to 500-600 words. Then after 12 months you may increase it again by another 300-400 words. Make sure of course you break it up with a reasonable image to content ratio. Creeping into year 2 and your blog reaches a known sweet spot for Google of around 1300-1600 words of content (according to the SIA – SEO Intelligence Agency – watch this myth busting video). And this observation has shown a page reaching this status ranks better.

So you have good ranking blog page. This page should include a few ‘BACKLINKS‘ that lead to your most important core landing pages within your Website. What that helps to address is what is called your internal link building.

If you are a micro small business owner you are not going to escape from not having to write any content. Your website without content is going to take much longer towards having anyone find your most important pages which you deem should be making you money. If you find you can’t write content and simply have writers block – then hire those who can help you. All they need to do is listen to what you want to say or offer, and create an article that makes your content compelling. And if they are an SEO Copywriter, then better still.

Fife Business Week Digital Marketing Workshop

Friday, October 14th, 2016

Making Your B2B or B2C Website and Online Sales Machine 

What Happens During Fife Business Week?
Every Year in November the chance to attend events or workshops with a focus on Digital Marketing. 
Find out how whether your own digital marketing strategies are currently Improving Your Websites Performance?

During Fife Business Week – A Digital Marketing Workshop Presented by Digital Excellence Scotland Real World Web Marketing Practitioners 

The Fife Economy Partnership host Fife Business Week every year in November which is now an established event in the Fife business calendar in the first week of November.

The Digital Excellence Scotland  web marketing team here at ICTADVISOR Ltd who are also part of the Business Gateway Fife Expert Help Team  are instrumental in participating every year towards helping some of Fife’s Businesses achieve OnlineXcellence.
Here are just a small selection we have helped:

No matter what type of business you run, if it is supported by a website or needs to have a website in order to raise your brand, then the Digital Excellence Scotland Web Marketing Team have the jargon free and interactive workshop presentations during Fife Business Week that will focus on your business and your website needs.

Most of the time during the day you need to be at the helm of your business. But during Fife Business Week why not take a few hours away from business to explore new ideas, learn new skills on how to market your website effectively.

Bookmark this page and find out where we will be running our events during Fife Business Week.

Find Out How to Make Your B2B/B2C Website an Online Sales Machine

Without doubt it has become more challenging nowadays to both go out and first of all buy a website to support your business and then try and get people to visit the pages on your website.

Small Businesses in particular are not sure what they should have by way of a website or how it should be built. Many small business owners probably find it easier to buy their next vehicle for the business rather than purchase a website.

The challenge when purchasing a website is also knowing where it should be hosted, and what your digital marketing strategy should be. You need to understand what fuel to put into the website to make it go. All of this for a micro or small business can be a bit of a daunting task.

The OnlineXcellence team have an abundance of horror stories they can share about businesses that did not have a digital marketing strategy that totally left their website design and marketing becoming a complete disaster. Some had terrible experiences with web developers who the business owner thought did marketing but found they were not full versed in such practices. Also, get to here the stories of brand name websites who are still in existence today, but will never be able to rank as high as they used too after falling foul of the laws of Google.

If you have either a brochure website or an ecommerce website don’t make the mistakes that other small businesses have done in the past. Instead, take a few hours out and come to one of our informative workshops during Fife Business Week. Listen to the team from Digital Excellence Scotland who can help you plan to make a difference to your bottom line by having a website that should be built for purpose and have the capability of achieving OnlineXcellence.

There is no doubt you need to decide how to drive and market your website on a daily basis. So, do you try and do DIY Web Marketing yourself or do you call in Web Marketing Experts. Find out from the Digital Excellence Scotland Team of Web Marketing Practitioners

Who do you consider to be these web design and marketing experts?is it in your opinion the web developer or website agency? You might think so, but…..

  • How do you know you have engaged with the right web agency or freelance developer?
  • What should you have been looking for?

Do you want to get in front of more clients?

Every time the Expert Help team are asked to meet up with new clients, the first thing heard is ‘If only I could get in front of more potential clients

Well, come along to our Fife Business Week Workshops. Find out what other Fife based businesses achieved under the direction of the Digital Boost 1-2-1 Expert Help team some of whom are here at ICTADVISOR

We guarantee if you attend these sessions that last just over 2 hours you will leave with a plan for all of your online marketing in the next year.

The sessions are FREE TO ATTEND so don’t deny yourself of having any success with your business, come along to a Fife Business Week Workshop and see if we what help is available for your business to achieve OnlineXcellence.

How To Get More Website Traffic

Saturday, February 6th, 2016

How To Get More Website Traffic – Are You Looking for Answers?

Business Website owners in Scotland usually have just one question when they ask ICTADVISOR for help – How to get more website traffic which is quickly followed by if only I could get in front of more customers I know they would do business with me.
But having a website and trying to manage and market that website whether its a brochure or ecommerce site is no easy task for the small medium sized business owner. Your challenges are much tougher compared to the big brand names online who already have the four most important factors already addressed – TIME | RESOURCE | KNOWLEDGE and most important of all BUDGET!

A Must Have Digital Marketing Strategy to Help Website Owners achieve OnlineXcellence

When Digital Lighthouse was around a number of years ago this was their message.


ICTADVISOR LTD based in Scotland but delivering services across the UK and now in the USA are an established Internet Marketing Company delivering 1-2-1 support to its select customer base. Part of the support helps in educating the business to implement a digital marketing strategy. Just spending an hour of your time in talking with us will provide the answers you need on how to get more traffic to your website using our proven marketing methods that will help to convert traffic to your website into paying customers who want to do business with you.

A Successful online marketer Jonathan Jay

Jonathan Jay Digital Lighthouse

Before  Internet Marketing Practitioner Brian Mathers of ICTADVISOR, met with marketing entreprenuer Jonathan Jay he read the book 1001 Ways to Get More Customers. It was recognised from reading the book and listening to Jonathan, then meeting with is marketing team, that many small medium business owners tend to take a DIY approach to digital marketing. The micro and small business SME try to deploy all the steps involved by themselves or tell you they are getting help from someone who claims to know what they are doing. But many businesses soon find out that the cost to try and roll out  a digital marketing strategy that will involve a multichannel marketing strategy can soon rack up huge costs. The business owner tries themselves to orchestrate 6 different people or more who are all trying to bring traffic to their website. The problem ends up nothing is joined up. So, what is the alternative? Getting the right people in to do some of the work for you. An added dimension is to provide knowledge transfer to someone who will have the responsibility and accountability for the website who is inside the business – should they want some of that responsibility.  If you are seeking help with your digital marketing, want to get more customers, and get your site making some money, then, if you realise the DIY route is not for you and all it will bring is possible headaches, consider what a competent team can do for you.

Most Business Owners Aren’t Website Marketers

Brian Mathers has seen many business owners in his 20years of marketing experience putting a lot of time and money into marketing their websites, but were just not getting it right. Many are driving the website blind. Not using any tools whatsoever to help with marketing decisions or when planning campaigns. Website marketing today has become more complex, and without a proper digital marketing strategy in place you will not know what is or isn’t working for your business.  The recommended advice is to get a Digital Marketing Strategy that focuses on what you’re trying to sell and who you’re trying to sell it to.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Fife Business Week Generates More New Business For ICTADVISOR

Tuesday, November 17th, 2015

Small Business Owners in Fife Wanting to Achieve OnlineXcellence Learning Digital Marketing Strategies

Fife Business Week is annual event that reaches out to Fife Small Business Owners.  As Digital Marketing Practitioners committed to delivering OnlineXcellence and provide Expert Help support on behalf of the Public Sector to Scotland’s small business community. Come and find out what support is available for small business owners to get help and support with your website projects. During Fife Business Week, we go beyond providing just a general overview of what you should be doing as a Small Business Owner with a website. The sessions we deliver usually involve some hands on sessions whereby we actually talk through with business owners issues we find by going through their website and offering recommendations and help to overcome issues you may have been struggling with.

The OnlineXcellence program is a complementary mix of business consultancy and training that is helping Company owners shape the future of their business. We focus on having the business doing what it set out to do when promoting itself online – make money and achieve getting effective results from specific landing pages in the website. We are regularly engaged with a variety of businesses from all over Scotland who have set out to deliver either products or services, and they all keep telling us one thing – we want more customers (and what business owner doesn’t?)

The only difference is today you have got to go looking for those customers you want.

Unfortunately, many small businesses have limited time and resource which is preventing them from being on top of their marketing game. If someone is still knocking on your door and talking about offering OLD SCHOOL SEO (Search Engine Optimisation) you need to tell them you have moved on. And of you are fortunate enough to be working with us you will already be into trying new modern ways towards reaching out to new prospects.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Internet Marketing Strategy

Saturday, October 10th, 2015

The Must Have Internet Marketing Strategy  For Small Medium Business Owners in Scotland with a Website

Planning to have your first website – have you worked out your Internet Marketing Strategy?
Looking to redevelop the website because you feel that it is not bringing you traffic and sales – what is your internet marketing strategy?
You need to have an Internet Marketing Strategy – so where do you start? 





COME AND SPEAK TO ICTADVISOR SOON – First – grab a coffee, sit back and here what we learned when supporting Jonathan Jay back in 2015 when he used to run a company called Digital Lighthouse who we supported. What he says here about Small Businesses does make sense…………

 The Need to Implement a Digital Marketing Strategy to Increase Traffic to Your Website 

Find out how you could be working with one of Scotland’s leading Internet Marketing Practitioners Brian Mathers of  ICTADVISOR and his Global Internet Marketing Partners

Website Marketing Practitioner Brian Mathers of ICTADVISOR is helping businesses across Scotland build and market successful websites and can help your business put in place an Internet Marketing Strategy to help grow your business online. 

With 20years experience in Internet Marketing Brian has helped businesses large and small grow to achieve multi-million pound turnover.

ICTADVISOR whilst based in Scotland is also now working in Partnership with a new business venture based in PITTSBURGH USA covering the eastern Seaboard out to New Jersey. Massachusetts and over to Quebec and Ontario in Canada where we are delivering internet marketing services through a joint working relationship especially for businesses across those regions serious about being online.

How Are You Going to Get More Traffic to Your Business Website?

If you are truly serious about marketing your website and willing to invest sufficient time with Brian Mathers and his website design teams in both Scotland and the USA, then read on………….

How would you like to have someone locally to hold your hand through the process of professionally implementing an internet marketing strategy for your business website?

You are just ten steps away from implementing a digital marketing strategy that will see your business being promoted effectively online by implementing a marketing strategy that is going to get you more traffic to your website and ultimately more customers who want to do business with you.

THE NEXT STEP CALL 01592 745992 – get in touch with Real World Internet Marketing Practitioner Brian Mathers who will help you plan towards becoming engaged with a complete team of real world internet marketers that will spend considerable time devising an online marketing strategy that will get you more customers.

GET A DIGITAL MARKETING STRATEGY TAILORED FOR YOUR BUSINESS – a marketing process that is essential to your needs: we are providing an internet marketing strategy that comes with ongoing marketing support and advice to support your business as it evolves. From helping you plan marketing campaigns to drive traffic to your web pages, making videos to promote your products or services, putting in place an email marketing system and much more.

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