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Archive for April, 2016

SEO For Small Businesses in Glasgow Fife and All Over Scotland

Friday, April 8th, 2016

SEO is it still Alive?

Are You A Local Small Business Owner in Scotland On the Internet trying to get visitor traffic to your website?

Are You saying “I Just Want To Target Customers within 50 to 100 Miles from Where My Business Is Located?

Are Your Instead Targeting Customers All Over Scotland and So, Your Website Must be Found in Search Engine Results?

Are You Doing Local SEO or Wholly dependent on PPC Ads using Google AdWords?

Before You Decide the Help You Might Need With Your Website Marketing, take a few moments to listen to Globally renowned SEO Expert Rand Fishkin formerly of Moz and now CEO of Sparktoro on his topic:

How To Make the SEO Case to Small Businesses

WBF – The SEO Case for SMB

After you have watched this video (the full transcript of Rand’s Presentation is here) then read on below and find out:

Why The OnlineXcellence Web Marketing Team in Scotland Listen To Your Web Marketing Objections and Concerns

You will always read somewhere online the headline from some other respected Internet Marketer’s that SEO IS DEAD! MMMmmm!! Yes, well without doubt the ‘Old School of SEO is dead.

And there are those who will say that the only way to get customers is by doing Pay Per Click Advertising using mainly Google AdWords. MMMmmm!! Well, it is not the only way but I would want to have PPC Advertising included in my overall Multi-Channel Marketing Strategy.

How to Get Help In Scotland To Market Your Website and Get Proper Advice

Here at ICTADVISOR LTD, I have been an Internet Marketing Practitioner for over 18+years now starting out when Google was still called BackRub 

Since those very early days (in my opinion) is doesn’t matter which way you look at marketing a website – the web page has to be – Optimised.

Your web landing page must be tuned towards attracting the right audience whose only aim is to find the right page that will answer their need.

If Google AdWords was your only marketing strategy, you still have to ensure your website landing page is – Optimised.

If you are doing PPC, Google takes into account a number of factors associated with both your landing page and how that page aligns to the ad you have created which has to then meet with a Quality Score.

I recently read a very interesting article by Neil Patel where in his blog he made a very valid statement in his conclusion summary. Neil said “Keyword Research isn’t for lazy Marketers looking for a quick buck“.

But unfortunately that is what us Internet Marketing Practitioners in Scotland are faced with when we get approached by the Small Business Website Owners.

And, you know what? I am not going to blame the business owner for thinking like this! Because, unfortunately, there are few places that you as the business owner trying to make your website work can turn too where good solid advice and gaining some education on how to market your small business website can be given to you without you having to break the bank to get that advice and help.

OnlineXcellence Supporting Small Medium Businesses Grow Online

I identified a long time ago that the small business website owner had no place to go to get some decent help that would help them become:

  • more educated about how search marketing works today
  • get help to identify problems with their website by getting an impartial website audit review
  • to find out whether they have engaged the wrong web developer or even the wrong internet marketer
  • and be provided with information and advice on how the business owner themselves can take some steps on their own to improve their websites performance.

Now you can achieve OnlineXcellence. Right now, No Jargon, no heavy technical stuff, but good solid learning bytes that help you understand what might be going wrong, and how you can take some steps to put things right.

There are many other workshops and events that are held across Scotland – but OnlineXcellence has in our opinion some unique ingredients as to why more and more people are signing up to attend. Soon there will not just be OnlineXcellence West, but we are about to introduce OnlineXcellence East. More details on that soon if you want to be keep informed why not join the OnlineXcellence LinkedIn Group where you can get involved or let us know you want to be on the next Workshops being held in Glasgow or at the front of the queue when OnlineXcellence East goes live.

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