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Archive for the Digital Marketing Strategy Category

Fife Business Week Digital Marketing Workshop

Friday, October 14th, 2016

Making Your B2B or B2C Website and Online Sales Machine 

Are You Looking to Attend Any Events during Fife Business Week?
If You were to attend an events or workshop about Digital Marketing why attend ours?
Would YOU like to find out how our digital marketing strategies Improve Your Websites Performance?

A Fife Business Week Digital Marketing Workshop Presented by Digital Excellence Scotland Real World Web Marketing Practitioners 

The Fife Economy Partnership who host Fife Business Week are once again in 2016 gearing up for this now established date on the Fife business calendar.

Website Marketing for small businesses in Fife

Website Marketing for small businesses

And, so is again our Digital Excellence Scotland  web marketing team here at ICTADVISOR Ltd and who are one of Business Gateway Fifes Expert Help partners where we have been instrumental in helping some of Fife’s Businesses achieve OnlineXcellence. Here are just a small selection we have helped:


No matter what type of business you run, if it is supported by a website or needs to have a website in order to raise your brand, then the Digital Excellence Scotland Web Marketing Team have the jargon free and interactive workshop during Fife Business Week that will focus on your business and your website needs.

Taking time away from business to explore new ideas, learn new skills on how to market your website is never easy. Most of the time during the day you need to be at the helm of your business.

So, once again during this years Fife Business Week we are running our events in the evening at the Dean Park Hotel in Kirkcaldy between 1700 to 1930. and our focus topic this year is:

Make Your B2B/B2C Website an Online Sales Machine

Without doubt it has become more challenging nowadays to both go out and first of all buy a website to support your business and then try and get people to visit the pages on your website.

Small Businesses in particular are not sure what they should have by way of a website or how it should be built, many of you as small business owners probably found it easier to buy your next vehicle for the business. But purchasing a website and knowing where it should be hosted, and what your digital marketing strategy should be that is the fuel to put into the website can all be a bit of a daunting task. The OnlineXcellence team have an abundance of horror stories they can share about businesses that did not have a digital marketing strategy and had totally left their website design and marketing with web developers who said they did marketing but were not full versed in such practices. so you .

If you have either a brochure website or an ecommerce website don’t make the mistakes that other small businesses have done in the past. Instead, take a few hours out and listen to the team from Digital Excellence Scotland who can help you plan to make a difference to your bottom line by having a website that is built for purpose and has the capability of achieving OnlineXcellence.

There is no doubt you need to decide how to drive and market your website on a daily basis. So, do you try and do DIY Web Marketing yourself or do you call in Web Marketing Experts. Find out from the Digital Excellence Scotland Team of Web Marketing Practitioners

Who do you consider to be these web design and marketing experts?is it in your opinion the web developer or website agency? You might think so, but…..

  • How do you know you have engaged with the right web agency or freelance developer?
  • What should you have been looking for?

Do you want to get in front of more clients?

Every time the Expert Help team are asked to meet up with new clients, the first thing we here is ‘If only I could get in front of more potential clients

Well, come along to our Fife Business Week Interactive Workshops. Find out what other Fife based businesses achieved under the direction of the Digital Excellence Scotland team from ICTADVISOR

We guarantee if you attend our two sessions during Fife Business week that are just over 2 hours long you will leave with a plan for all of your marketing in the next year.

The sessions are FREE TO ATTEND so don’t deny yourself of having any success with your business, come along to the Dean Park Hotel in Kirkcaldy and see if we can help your business achieve OnlineXcellence.

DATES: 7th & 9th November 2016
TIME: 1700 – 1930
Refreshments on arrival

How To Get More Website Traffic

Saturday, February 6th, 2016

How To Get More Website Traffic – Are You Looking for Answers?

Business Website owners in Scotland usually have just one question when they ask ICTADVISOR for help – How to get more website traffic which is quickly followed by if only I could get in front of more customers I know they would do business with me.
But having a website and trying to manage and market that website whether its a brochure or ecommerce site is no easy task for the small medium sized business owner. Your challenges are much tougher compared to the big brand names online who already have the four most important factors already addressed – TIME | RESOURCE | KNOWLEDGE and most important of all BUDGET!

Enter The Complete Digital Marketing System Giving Website Owners The Solution Needed


ICTADVISOR LTD are a support partner here in Scotland working in partnership with Digital Lighthouse based in London educating and helping businesses in Scotland implement the complete digital marketing system making it part of your internet marketing strategy. The video in this post tells you all about the Complete Digital Marketing System and the approach that answers your need on how to get more traffic to your website using the lead generation methods used that will help to convert that traffic into paying customers who want to do business with you.

Digital Lighthouse led by successful online marketer Jonathan Jay.

Jonathan Jay Digital Lighthouse

Like us here at ICTADVISOR, Jonathan Jay recognised that small medium business owners tend to take a DIY approach to digital marketing  and try to deploy all the steps involved by themselves or with someone who claims to know what they are doing. But many businesses soon find out that even the cost to try and roll out  digital marketing strategy that does involve a multichannel marketing approach can soon rack up huge costs and not forgetting, that you the business owner has to try and orchestrate 6 different people or more who are all trying to bring traffic to your website. The problem ends up being that nothing is joined up. So, what is the alternative? The Complete Digital Marketing System where by everything is done for you. If you are seeking help with your digital marketing in order to get more customers to your website and considering which road to go down – the DIY route with limited support and possible headaches or have a competent team do all your Digital Marketing Tasks for you – then GET IN TOUCH!

Most Business Owners Aren’t Website Marketers

You can end up putting a lot of time and money into marketing your website, but are you getting it right. Who are all the marketing team members that are behind you, it can be tricky. What you need is a marketing strategy that works for your business.  You want a Digital Marketing Strategy that focuses on what you’re trying to sell and who you’re trying to sell it to.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Fife Business Week Generates More New Business For ICTADVISOR

Tuesday, November 17th, 2015

Small Business Owners in Fife Wanting to Achieve OnlineXcellence Learning Digital Marketing Strategies

During Fife Business Week 2015 the Digital Marketing Practitioners who deliver OnlineXcellence Practical Digital Marketing Workshops at City of Glasgow College and provide Expert Help support on behalf of the Public Sector to Scotland’s small business community, found what business owners really want by way of help to support their website projects. During the weeks events held, we went beyond providing just a general overview of what you should be doing as a Small Business Owner and instead carried out some hands on sessions and actually walked business owners through some of the tasks they had indicated they had been struggling with.

The OnlineXcellence program is a complementary mix of business consultancy and training that is helping Company owners shape the future of their business. We focus on having the business doing what it set out to do when promoting itself online – make money and achieve also getting effective results from specific landing pages in the website. Engaging with a variety of businesses from all over Scotland who have set out to deliver either products or services they all keep telling us one thing – we want more customers (and what business owner doesn’t?)

The only difference is today you have got to go looking for those customers you want.

Unfortunately, many small businesses have limited time and resource which is preventing them from being on top of their marketing game. If someone is still knocking on your door and talking about offering you SEO (Search Engine Optimisation) you need to tell them you have moved on to try new things and your looking at new ways of reaching new prospects.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Internet Marketing Strategy Offer

Saturday, October 10th, 2015

The Must Have Internet Marketing Strategy  For Small Medium Business Owners in Scotland with a Website

Planning to have your first website?
Looking to redevelop the website you have because you feel that it is not bringing you traffic and sales?
You need to have an Internet Marketing Strategy – so where do you start? 





WE ALL HOPE TO BE SPEAKING WITH YOU  SOON – First – grab a coffee, sit back and here is Jonathan to tell you more…………

 Implement the Complete Digital Marketing System and Increase Leads to Your Website 

Find out how you could be working with one of Scotland’s leading Internet Marketing Practitioners Brian Mathers of  ICTADVISOR and his UK Internet Marketing Partners DIGITAL LIGHTHOUSE.

Website Marketing Practitioner Brian Mathers of ICTADVISOR based in Scotland has teamed up with Jonathan Jay at Digital Lighthouse in London

Together we are going to help businesses across Scotland build and market successful websites by helping you put in place an Internet Marketing Strategy 

Both Brian and Jonathan in their respective careers have helped business owners achieve multi-million pound turnover.  Now IICTADVISOR are pleased to announce that Digital Lighthouse have provided us with a partnership opportunity to deliver internet marketing services through a joint working relationship especially for businesses north of the border serious about trading online.

How Are You Going to Get More Traffic to Your Business Website?

If you are truly serious about marketing your website and willing to invest sufficient time with both Brian Mathers in Scotland and Jonathan Jay and his website design and marketing teams down at Digital Lighthouse in London and you are serious about growing your business online, then read on………….

How would you like to have someone locally here in Scotland to hold your hand through the process of professionally implementing an internet marketing strategy for your business website?

If you have just watched the video above presented by Jonathan Jay to find out about the ten step marketing system that will see your business being promoted effectively online by implementing a lead generation system that is going to get you more traffic to your website and ultimately more customers who want to do business with you.

THE FIRST – YOU HAVE JUST WATCHED THE VIDEO – it is absolutely essential viewing towards understanding the future success your business can have – because its going to provide you with a strategy.

THE NEXT STEP CALL 01592 745992 – get in touch with your local internet marketing consultant who will help you plan towards becoming engaged with a complete team of real world internet marketers that will spend considerable time devising an online marketing strategy that will get you more customers.

THE COMPLETE DIGITAL MARKETING SYSTEM – a marketing process that is essential to your needs: we are providing an internet marketing strategy that also comes with ongoing marketing support and advice you will need as your business develops and evolves. From helping you plan marketing campaigns to drive traffic to your web pages, making videos to promote your products or services, putting in place an email marketing system and much more, all done for you, quickly and efficiently, so your marketing evolves with you – and everyone at Digital Lighthouse in London and ICTADVISOR right here in Scotland become your marketing partners.

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