Creative Writing Blogs – How often should You do this?
You have to be creative writing blogs, but are you struggling?
Do you do this frequently, daily, weekly or monthly?
Recently I was running a Digital Marketing Workshop for a closed group and one person arrived a little late.
There first words were, “I was trying to write a blog for my business and didn’t realise how difficult it was to create 300 words for YOAST SEO!!”
Let’s face it, for some small businesses, it is hard to constantly create new content, especially when you didn’t set out to be a journalist. But, having your own website has meant you have had to be creative writing blogs in order to tell your story. You don’t want to write blogs though, just for the sake it. There was a time people were doing just that. Usually writing articles for every possible keyword search term just to fill up their website with keywords. There were some folks out there writing hundreds of pages just so the page could be splattered with keywords, thinking by doing this it would help a site to rank better. One of the biggest issues still faced by micro small business owners is their ability or lack of knowledge towards doing Keyword Research.
Smart marketers now are consolidating their content into what has become a high value page. If it is interesting, people will read that content, happily working their way down the page, often referred to as following ‘Information Scent’.
There will be occasions though where you will identify a strong keyword term you want to be found for. And you will then have good reason to give a page over to that keyword topic leading your headlines etc.
If you study some of the top well-known search marketers they barely create new content on a regular basis. In a lot cases they re-purpose it. Avinash Kaushik author of Web Analytics an Hour A Day is a shining example of this. He has blogs he revisits every now and then that he first created way back years ago and tops them up with some freshness relevant content.
When you do create a blog or re-purpose a previous blog, create a ‘snippet’ of your blog article and amplify that via Facebook, Twitter, LinkedIn and Instagram. But don’t forget to have the article lead your audience back to the most important goal – your website’s landing page.
Some suggest that you totally post all the article in each social media channel. I am not such a fan of this when I think about the issues that duplicate content can create which you don’t want, just incase you incur a duplicate content penalty.
What Else Can You Do with Your Blog Content?
If your confident to go on camera then script your content and post it out on a video. Take a snippet of your content and amplify your message in Social Media Channels, but drive your traffic over to your YouTube channel. Don’t try putting your whole video on say – Facebook.
There was an article not so long back by Social Media Examiner who broadcast the message ‘Goodbye Facebook Video‘. They had found to their cost the traffic they wanted was whizzing by so fast in the feed, that their analysis showed people were shooting past their video masterpiece. The answer was move the video to YouTube. This also helps you to promote your your YouTube video channel. This made all the difference to the Social Media Examiner crew. Ensure you also make use of all of YouTube’s optimisation features.
Depending on the popularity of your blog topic re-purpose it at least once a year. There has been lots of analysis we have seen that supports this.
So you start off with say a 300 word blog. You then return around 4-6 months later and increase that content to 500-600 words. Then after 12 months you may increase it again by another 300-400 words. Make sure of course you break it up with a reasonable image to content ratio. Creeping into year 2 and your blog reaches a known sweet spot for Google of around 1300-1600 words of content (according to the SIA – SEO Intelligence Agency – watch this myth busting video). And this observation has shown a page reaching this status ranks better.
So you have good ranking blog page. This page should include a few ‘BACKLINKS‘ that lead to your most important core landing pages within your Website. What that helps to address is what is called your internal link building.
If you are a micro small business owner you are not going to escape from not having to write any content. Your website without content is going to take much longer towards having anyone find your most important pages which you deem should be making you money. If you find you can’t write content and simply have writers block – then hire those who can help you. All they need to do is listen to what you want to say or offer, and create an article that makes your content compelling. And if they are an SEO Copywriter, then better still.