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Fife Business Week Digital Marketing Workshop

October 14th, 2016

Making Your B2B or B2C Website and Online Sales Machine 

What Happens During Fife Business Week?
Every Year in November the chance to attend events or workshops with a focus on Digital Marketing. 
Find out how whether your own digital marketing strategies are currently Improving Your Websites Performance?

During Fife Business Week – A Digital Marketing Workshop Presented by Digital Excellence Scotland Real World Web Marketing Practitioners 

The Fife Economy Partnership host Fife Business Week every year in November which is now an established event in the Fife business calendar in the first week of November.

Website Marketing for small businesses in Fife

Website Marketing for small businesses

The Digital Excellence Scotland  web marketing team here at ICTADVISOR Ltd who are also part of the Business Gateway Fife Expert Help Team  are instrumental in participating every year towards helping some of Fife’s Businesses achieve OnlineXcellence.
Here are just a small selection we have helped:


No matter what type of business you run, if it is supported by a website or needs to have a website in order to raise your brand, then the Digital Excellence Scotland Web Marketing Team have the jargon free and interactive workshop presentations during Fife Business Week that will focus on your business and your website needs.

Most of the time during the day you need to be at the helm of your business. But during Fife Business Week why not take a few hours away from business to explore new ideas, learn new skills on how to market your website effectively.

Bookmark this page and find out where we will be running our events during Fife Business Week.

Find Out How to Make Your B2B/B2C Website an Online Sales Machine

Without doubt it has become more challenging nowadays to both go out and first of all buy a website to support your business and then try and get people to visit the pages on your website.

Small Businesses in particular are not sure what they should have by way of a website or how it should be built. Many small business owners probably find it easier to buy their next vehicle for the business rather than purchase a website.

The challenge when purchasing a website is also knowing where it should be hosted, and what your digital marketing strategy should be. You need to understand what fuel to put into the website to make it go. All of this for a micro or small business can be a bit of a daunting task.

The OnlineXcellence team have an abundance of horror stories they can share about businesses that did not have a digital marketing strategy that totally left their website design and marketing becoming a complete disaster. Some had terrible experiences with web developers who the business owner thought did marketing but found they were not full versed in such practices. Also, get to here the stories of brand name websites who are still in existence today, but will never be able to rank as high as they used too after falling foul of the laws of Google.

If you have either a brochure website or an ecommerce website don’t make the mistakes that other small businesses have done in the past. Instead, take a few hours out and come to one of our informative workshops during Fife Business Week. Listen to the team from Digital Excellence Scotland who can help you plan to make a difference to your bottom line by having a website that should be built for purpose and have the capability of achieving OnlineXcellence.

There is no doubt you need to decide how to drive and market your website on a daily basis. So, do you try and do DIY Web Marketing yourself or do you call in Web Marketing Experts. Find out from the Digital Excellence Scotland Team of Web Marketing Practitioners

Who do you consider to be these web design and marketing experts?is it in your opinion the web developer or website agency? You might think so, but…..

  • How do you know you have engaged with the right web agency or freelance developer?
  • What should you have been looking for?

Do you want to get in front of more clients?

Every time the Expert Help team are asked to meet up with new clients, the first thing heard is ‘If only I could get in front of more potential clients

Well, come along to our Fife Business Week Workshops. Find out what other Fife based businesses achieved under the direction of the Digital Boost 1-2-1 Expert Help team some of whom are here at ICTADVISOR

We guarantee if you attend these sessions that last just over 2 hours you will leave with a plan for all of your online marketing in the next year.

The sessions are FREE TO ATTEND so don’t deny yourself of having any success with your business, come along to a Fife Business Week Workshop and see if we what help is available for your business to achieve OnlineXcellence.

SEO For Small Businesses in Glasgow Fife and All Over Scotland

April 8th, 2016

SEO is it still Alive?

Are You A Local Small Business Owner in Scotland On the Internet trying to get visitor traffic to your website?

Are You saying “I Just Want To Target Customers within 50 to 100 Miles from Where My Business Is Located?

Are Your Instead Targeting Customers All Over Scotland and So, Your Website Must be Found in Search Engine Results?

Are You Doing Local SEO or Wholly dependent on PPC Ads using Google AdWords?

Before You Decide the Help You Might Need With Your Website Marketing, take a few moments to listen to Globally renowned SEO Expert Rand Fishkin formerly of Moz and now CEO of Sparktoro on his topic:

How To Make the SEO Case to Small Businesses

WBF – The SEO Case for SMB

After you have watched this video (the full transcript of Rand’s Presentation is here) then read on below and find out:

Why The OnlineXcellence Web Marketing Team in Scotland Listen To Your Web Marketing Objections and Concerns

You will always read somewhere online the headline from some other respected Internet Marketer’s that SEO IS DEAD! MMMmmm!! Yes, well without doubt the ‘Old School of SEO is dead.

And there are those who will say that the only way to get customers is by doing Pay Per Click Advertising using mainly Google AdWords. MMMmmm!! Well, it is not the only way but I would want to have PPC Advertising included in my overall Multi-Channel Marketing Strategy.

How to Get Help In Scotland To Market Your Website and Get Proper Advice

Here at ICTADVISOR LTD, I have been an Internet Marketing Practitioner for over 18+years now starting out when Google was still called BackRub 

Since those very early days (in my opinion) is doesn’t matter which way you look at marketing a website – the web page has to be – Optimised.

Your web landing page must be tuned towards attracting the right audience whose only aim is to find the right page that will answer their need.

If Google AdWords was your only marketing strategy, you still have to ensure your website landing page is – Optimised.

If you are doing PPC, Google takes into account a number of factors associated with both your landing page and how that page aligns to the ad you have created which has to then meet with a Quality Score.

I recently read a very interesting article by Neil Patel where in his blog he made a very valid statement in his conclusion summary. Neil said “Keyword Research isn’t for lazy Marketers looking for a quick buck“.

But unfortunately that is what us Internet Marketing Practitioners in Scotland are faced with when we get approached by the Small Business Website Owners.

And, you know what? I am not going to blame the business owner for thinking like this! Because, unfortunately, there are few places that you as the business owner trying to make your website work can turn too where good solid advice and gaining some education on how to market your small business website can be given to you without you having to break the bank to get that advice and help.

OnlineXcellence Supporting Small Medium Businesses Grow Online

I identified a long time ago that the small business website owner had no place to go to get some decent help that would help them become:

  • more educated about how search marketing works today
  • get help to identify problems with their website by getting an impartial website audit review
  • to find out whether they have engaged the wrong web developer or even the wrong internet marketer
  • and be provided with information and advice on how the business owner themselves can take some steps on their own to improve their websites performance.

Now you can achieve OnlineXcellence. Right now, No Jargon, no heavy technical stuff, but good solid learning bytes that help you understand what might be going wrong, and how you can take some steps to put things right.

There are many other workshops and events that are held across Scotland – but OnlineXcellence has in our opinion some unique ingredients as to why more and more people are signing up to attend. Soon there will not just be OnlineXcellence West, but we are about to introduce OnlineXcellence East. More details on that soon if you want to be keep informed why not join the OnlineXcellence LinkedIn Group where you can get involved or let us know you want to be on the next Workshops being held in Glasgow or at the front of the queue when OnlineXcellence East goes live.

Ecommerce Content Strategy Do You Have One?

February 21st, 2016

Need an Ecommerce Content Strategy Checklist?

  • Running an Ecommerce Website?
  • Do You Have a Content Marketing Strategy for Your Ecommerce Website?

The Rules Have Changed for Ecommerce Marketing

In order to sell more these days you need to engage more with your target market audience.

If you want this marketing strategy to work effectively you have to bring a number of things that have to meet together:

  • SEO
  • Paid Search
  • Creating Blog Pages
  • Doing Internal Link Building
  • Doing Inbound Link Building 

Thought this Definitive Guide to eCommerce Content Marketing from PickaWeb provided a decent flow chart that budding new ecommerce website owners should become familiar with.

There is no doubt though, from experience, what is contained in the guide is what you need to do, but we here at ICTADVISOR know with the website managers we are training they need some hand holding here to implement some of these tasks. There are some really creative individuals in some small businesses but many we come across are simply just to busy running their business and don’t have enought time to actually market their website and implement anything of importance that is included in this valuable guide below. If you want to talk to us about implementing the Complete Digital Marketing System with help from us and our partners – GET IN TOUCH.

Click image to open interactive version (via E-Commerce Content Marketing).

Pay Per Click Advertising Does the Small Business Need to Do it?

February 16th, 2016

Pay Per Click Advertising Using AdWords – Does Your Small Business Need It?

As part of our Pay Per Click Advertising service commitment to clients doing online advertising using  Google AdWords , we make extensive use of our WordStream Product.

This also allows us to plug in and listen to informative webinars and gain snippets of information from the products founder Larry Kim.

A recent event Larry Kim did – hits home with some vital statistics and facts that I believe the small business owner does not get to know about – but should.

Everyday new businesses get in touch with the OnlineXcellence Marketing Team at ICTADVISOR to help improve the marketing of their website. The biggest problem they arrive with is that most of the businesses have just recently got a website and their problem is they have no traffic and no sales and very disappointed with the website developer or agency. Yes, there appears to be an abundance of agencies reaching out to build your website, but lots seem to fail in the marketing of a website. Many do not have Pay Per Click Advertising as part of their marketing strategy.

Another reason why businesses come to us – is because we know the GOTO website agencies that deliver successful websites who are working with us on quality web projects working collaboratively to grow our clients websites online and have them make money for their business no matter what product or service they provide.

I find many small business owners expect their website when launched should just WORK!.

Small businesses still think they can get to the top without Paying for any form of marketing at all. And if you mention a monthly fee beyond a few hundred pounds even, they decide to go off instead and drive down the DIY route, and so expect to fail! We have lost count of how many businesses came back to us having done this and then 6 months later saying – we were right, that they should have just got our help to market them in the first place. That’s right – 6 months wasted.

So, while you ponder on that – what were those key points that Larry Kim said which I agree with?

1) Most of your content goes nowhere. typical reach in Facebook is around 0.5% and this figure is going to get lower. Larry said WordStream published 1600 articles in 6 years. Did some sums and only 5% of his articles in 6 years only generated about 500 page views.
And you have to consider WordStream is a very proactive business online creating lots of articles because they have resources to do so. Whereas many small business owners of only 2 or 3 people and less have very little time to sit and create great content every week and become constantly
socially engaged.
2) A well planned SEO strategy will take 6 months or more to have you get some traffic, but most organic listings are not memorable and you might not even reach a page one listing anyway in just 6 months if you try to go it alone.

Should You Be Doing Pay Per Advertising?

The message is simple – Small businesses need to become more educated in order to understand better where to channel their efforts if they are keen to make money from their website, especially if your website is in its infant years.

The OnlineXcellence Marketing Team have delivered the OnlineXcellence Marketing Model at City of Glasgow College now technology allows us to deliver OnlineXcllence Digital Marketing Support to small businesses wherever you are via our online 1-2-1 sessions.

This year will see the biggest event being held in August at a location to be confirmed soon which sees two of the biggest names on the planet in Search Marketing today speaking to Scotland’s businesses. Keep following us and watching out for announcements about this event which is also going to be tied in with the launch of a new brand business that everyone will be talking about come the summer once you see it appear in TV, Radio and Internet Campaigns, and we are proud to be part of that.

Meanwhile, whilst the excitement grows – Listen to the Authoritative Voice on Paid Advertising Larry Kim and then let us help you achieve – OnlineXcellence.

How To Get More Website Traffic

February 6th, 2016

How To Get More Website Traffic – Are You Looking for Answers?

Business Website owners in Scotland usually have just one question when they ask ICTADVISOR for help – How to get more website traffic which is quickly followed by if only I could get in front of more customers I know they would do business with me.
But having a website and trying to manage and market that website whether its a brochure or ecommerce site is no easy task for the small medium sized business owner. Your challenges are much tougher compared to the big brand names online who already have the four most important factors already addressed – TIME | RESOURCE | KNOWLEDGE and most important of all BUDGET!

A Must Have Digital Marketing Strategy to Help Website Owners achieve OnlineXcellence

When Digital Lighthouse was around a number of years ago this was their message.


ICTADVISOR LTD based in Scotland but delivering services across the UK and now in the USA are an established Internet Marketing Company delivering 1-2-1 support to its select customer base. Part of the support helps in educating the business to implement a digital marketing strategy. Just spending an hour of your time in talking with us will provide the answers you need on how to get more traffic to your website using our proven marketing methods that will help to convert traffic to your website into paying customers who want to do business with you.

A Successful online marketer Jonathan Jay

Jonathan Jay Digital Lighthouse

Before  Internet Marketing Practitioner Brian Mathers of ICTADVISOR, met with marketing entreprenuer Jonathan Jay he read the book 1001 Ways to Get More Customers. It was recognised from reading the book and listening to Jonathan, then meeting with is marketing team, that many small medium business owners tend to take a DIY approach to digital marketing. The micro and small business SME try to deploy all the steps involved by themselves or tell you they are getting help from someone who claims to know what they are doing. But many businesses soon find out that the cost to try and roll out  a digital marketing strategy that will involve a multichannel marketing strategy can soon rack up huge costs. The business owner tries themselves to orchestrate 6 different people or more who are all trying to bring traffic to their website. The problem ends up nothing is joined up. So, what is the alternative? Getting the right people in to do some of the work for you. An added dimension is to provide knowledge transfer to someone who will have the responsibility and accountability for the website who is inside the business – should they want some of that responsibility.  If you are seeking help with your digital marketing, want to get more customers, and get your site making some money, then, if you realise the DIY route is not for you and all it will bring is possible headaches, consider what a competent team can do for you.

Most Business Owners Aren’t Website Marketers

Brian Mathers has seen many business owners in his 20years of marketing experience putting a lot of time and money into marketing their websites, but were just not getting it right. Many are driving the website blind. Not using any tools whatsoever to help with marketing decisions or when planning campaigns. Website marketing today has become more complex, and without a proper digital marketing strategy in place you will not know what is or isn’t working for your business.  The recommended advice is to get a Digital Marketing Strategy that focuses on what you’re trying to sell and who you’re trying to sell it to.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Fife Business Week Generates More New Business For ICTADVISOR

November 17th, 2015

Small Business Owners in Fife Wanting to Achieve OnlineXcellence Learning Digital Marketing Strategies

Come and talk to us during Fife Business Week. We are Digital Marketing Practitioners who also deliver OnlineXcellence Practical Digital Marketing Workshops at City of Glasgow College and provide Expert Help support on behalf of the Public Sector to Scotland’s small business communit. Come and find out what support is available for small business owners to get help and support with your website projects. During Fife Business Week, we go beyond providing just a general overview of what you should be doing as a Small Business Owner with a website. The sessions we deliver usually involve some hands on sessions whereby we actually talk through with business owners issues we find by going through their website and offering recommendations and help to overcome issues you may have been struggling with.

The OnlineXcellence program is a complementary mix of business consultancy and training that is helping Company owners shape the future of their business. We focus on having the business doing what it set out to do when promoting itself online – make money and achieve getting effective results from specific landing pages in the website. We are regularly engaged with a variety of businesses from all over Scotland who have set out to deliver either products or services, and they all keep telling us one thing – we want more customers (and what business owner doesn’t?)

The only difference is today you have got to go looking for those customers you want.

Unfortunately, many small businesses have limited time and resource which is preventing them from being on top of their marketing game. If someone is still knocking on your door and talking about offering OLD SCHOOL SEO (Search Engine Optimisation) you need to tell them you have moved on. And of you are fortunate enough to be working with us you will already be into trying new modern ways towards reaching out to new prospects.

If you want to find out how you can get more traffic to your website and have it convert into business for your company:


Internet Marketing Strategy

October 10th, 2015

The Must Have Internet Marketing Strategy  For Small Medium Business Owners in Scotland with a Website

Planning to have your first website – have you worked out your Internet Marketing Strategy?
Looking to redevelop the website because you feel that it is not bringing you traffic and sales – what is your internet marketing strategy?
You need to have an Internet Marketing Strategy – so where do you start? 





COME AND SPEAK TO ICTADVISOR SOON – First – grab a coffee, sit back and here what we learned when supporting Jonathan Jay back in 2015 when he used to run a company called Digital Lighthouse who we supported. What he says here about Small Businesses does make sense…………

 The Need to Implement a Digital Marketing Strategy to Increase Traffic to Your Website 

Find out how you could be working with one of Scotland’s leading Internet Marketing Practitioners Brian Mathers of  ICTADVISOR and his Global Internet Marketing Partners

Website Marketing Practitioner Brian Mathers of ICTADVISOR is helping businesses across Scotland build and market successful websites and can help your business put in place an Internet Marketing Strategy to help grow your business online. 

With 20years experience in Internet Marketing Brian has helped businesses large and small grow to achieve multi-million pound turnover.

ICTADVISOR whilst based in Scotland is also now working in Partnership with a new business venture based in PITTSBURGH USA covering the eastern Seaboard out to New Jersey. Massachusetts and over to Quebec and Ontario in Canada where we are delivering internet marketing services through a joint working relationship especially for businesses across those regions serious about being online.

How Are You Going to Get More Traffic to Your Business Website?

If you are truly serious about marketing your website and willing to invest sufficient time with Brian Mathers and his website design teams in both Scotland and the USA, then read on………….

How would you like to have someone locally to hold your hand through the process of professionally implementing an internet marketing strategy for your business website?

You are just ten steps away from implementing a digital marketing strategy that will see your business being promoted effectively online by implementing a marketing strategy that is going to get you more traffic to your website and ultimately more customers who want to do business with you.

THE NEXT STEP CALL 01592 745992 – get in touch with Real World Internet Marketing Practitioner Brian Mathers who will help you plan towards becoming engaged with a complete team of real world internet marketers that will spend considerable time devising an online marketing strategy that will get you more customers.

GET A DIGITAL MARKETING STRATEGY TAILORED FOR YOUR BUSINESS – a marketing process that is essential to your needs: we are providing an internet marketing strategy that comes with ongoing marketing support and advice to support your business as it evolves. From helping you plan marketing campaigns to drive traffic to your web pages, making videos to promote your products or services, putting in place an email marketing system and much more.

Rebranding Your Website or Redirecting Your Domain Name

May 30th, 2015

Are you thinking about rebranding your website?
Have you decided you are no longer going to use the domain name in use on your current website?

There has been a number of occasions where a business has said “we are going to rebrand our website” or “we are not using domain name X any more, instead we are going to use domain name Y”. This flags up a number of issues and you will have to take a traffic hit when you conducting a rebranding of our website, or your going to consolidate all the websites you have live into one site, and just how long will it take before we see some positive results from this move. Lots of decisions here and lots of questions that need answered.

Rand Fishkins Whiteboard Friday has tackled many subjects over the years, but we are grateful to Rand who has come forward to address this subject. Rand offers some guidance and clarity on the steps you should consider if you are going to either, rebrand your website or redirect the old domain name and associated pages of the website you have right now to point at a new website development. Watch the Video:

Should You Rebrand or Redirect Your Website Domain and Pages – What is the Way Forward?

These are very difficult decisions to make and yet we have watched businesses simply throw away the old website and replace it with a new one. Your website no matter what condition it is in should be seen as a pumping heart. And if you are going to undertake a transplant and move the website from one architecture to another or you are going to use the same hosting arrangement and retain using the same Content Management Software, but totally redesign the website and use a new domain, well. you have to be careful as to how you approach this task.

Did Your Website Rebranding or Redirect Lead to Website Failure

On many occasions ICTADVISOR and its OnlineXcellence Marketing Practitoners end up arriving at the bedside of your business – after – the operation has been done, and in a number of cases by someone who simply was not qualified and knowledgeable enough to carry out such a complex operation and this has led to website failure. There are a number of freelance developers and small website agencies who are more in the field of programming and don’t seem to take too much to do with the marketing of a website. In a lot of cases here this is simply because this is not the developers or agencies forte. We have lost count how many web agencies say “we only build websites, we don’t do marketing”. And even those who do make reference to website marketing on their websites, you can spot pretty quickly whether they are any good at doing internet marketing or not.

So, back to the operating theatre. The reason you might be conducting your website transplant is because you had more than one website and it has become difficult and to costly to try and manage them all. Or your business has decided to change it’s name and maybe its direction so you want to be known by a different name or you have decided that this new domain name that you have purchased is what you want to use now and get rid of the old domain name. How do you go about that?

If you are considering making some serious changes to your website and if you and your developer/web agency want support, then get in touch and let us know what you are considering doing with our website and explore whether we can help you in the operating theatre!


Doing SEO Website Marketing Everyday

May 28th, 2015

Website Marketing – What do SEO People Do Everyday?

If like us you are in the business of providing SEO Website Marketing Services to your clients, or you are the in-house website manager doing SEO tasks at your place of work and responsible for the company website to keep bringing in new business, then what is actually being done either by you or us to achieve that?

Why is it a web marketing practitioner or the person you have taken on as an employee to manage your website, gets challenged so much about – how much time they are spending doing website marketing? There are people out there in the SEO industry who are the most trusted voices that can tell you exactly how it is at the coal face when it comes down to marketing a website. One of those people that helps us do our job back here in Scotland, is Rand Fishkin CEO of SPARKTORO and former founder of MOZ  over in Seattle. Watch the following video and find out from Rand what us SEO’s are now doing every day in order to bring traffic to the company website.

All of us who deliver SEO Marketing Services are constantly asked to justify what we do in order to get paid. But trying to explain to business owners what is involved and how many hours will be required on a monthly basis to achieve improving the websites performance is often challenging.

If you are a company owner then once you have watched this video hopefully it will migrate many of you who are still locked into the old ways of doing SEO and introduce you as to how you should be doing SEO website marketing today. You need to forget about the old SEO model of here are some keywords, and some content now get me to position 1 on Google. And then have your website manager or support simply rinse and and repeat the process. That model does not work any more. This is not the reality of the way SEO tactics are applied today. And trying to get business owners to understand this is the challenge. Plus many cannot seem to grasp how much time us or their in-house website manager needs to create a page and a marketing strategy to support that page.

More often than not now, I have to find ways of actually educating those business owners I come into contact with who insist on using their own pre-conceived ideas towards trying to market their website rather than listen to sound advice from someone who has been working in the web marketing industry for nearly 20 years.

Let us ask you this question. Most of you want a car, a van or a truck to support your business activities. Do you really just turn away from all the brand names out there and say – no – look I can build a better truck than you myself. Now just how long is it going to take you to build that vehicle? You will probably spend more time trying to get it right rather than get on with what you set out to do and that was to deliver either your services and products, and do so with a reliable vehicle at your disposal built by someone who knows a thing or two about how to build a car, van or truck.

So, some questions for you business owners:
How are you tackling implementing your SEO website marketing?
Are you really confident you can do this all by yourself without the help of real world marketing practitioners who do this job day in day out?
Maybe you feel your employee needs help to become a website champion?
How much do you wish for that your company can achieve OnlineXcellence and beat off your competitors?

You know what you have to do now!


Digital Marketing Courses in Glasgow Scotland

April 13th, 2015

Digital Marketing Course for Website Managers at City of Glasgow College

CoGC_LOGOCome and join other digital Marketers and sign up to the first of a number of Digital Marketing Courses in Glasgow beginning with understanding Website Marketing Fundamentals. Sign up for this two part course for digital marketers if you work either in a large or small business and have the responsibility for managing the business website.

The Next Session Starts in September 2015 and will run between 6pm – 9pm dates to be confirmed

Are You The Website Marketing Manager in Your Business?

If you have the responsibility of being the website manager and your role day to day is driving the website by creating and managing pages that have to attract visitors and more importantly convert them into customers, then come and join this Digital Marketing Course being run at City of Glasgow College.

Website Marketing Fundamentals Course from Real World Internet Marketing Practitioners

These Digital Marketing Courses in Glasgow will roll out a number of modules over time, but the first to be delivered is the Website Marketing Fundamentals Course that will run over two evenings at City of Glasgow College. This web marketing training program has been put together by the industry’s most respected practitioners, authors and speakers seen as the most knowledgeable both here in the UK and the USA. And so this internet marketing training program introduces to you real world Internet Marketing experiences that will teach you:

Traditional on-page concepts
• Keyword research to site architecture
• Link-building
• SEO measurement
• Create a standards document based on your business goals
• Make a new or redeveloped website search friendly and user friendly
• Defining the purpose and the goals of your website
• Respond to the calls to action on your website
• Assess your resources and budget
• How to develop your brand
• Researching the market
• Choosing web page editing software CMS (Content Management Software)


Matt Bailey – Author of Internet Marketing An Hour A Day

Mat Bailey Internet Marketer

Matt Bailey is is one of the highest rated speakers world-wide for his ability to communicate complex information in a practical, humorous way and since 1998, he has taught at over 1,000 companies, conferences and workshops.

Back in 2011 Matt teamed up with well known Internet Marketing Practitioner here in Scotland Brian Mathers and together they are helping to deliver their OnlineXcellence for Scotland Web Management Program to Scotland’s small and large business community that want to be successful with either a B2B or B2C website.

Whilst the course will involve looking at your website it will also refer to key parts of Matt’s book. The course is going to be jointly delivered by Brian and Matt who during the course join us on a video link. But, you will also be introduced to other leading Web Marketing Practioners in Scotland who have delivered a number of successful website projects.

Improve Your Digital Web Marketing Skills and Achieve OnlineXcellence

After you have completed the two part Website Marketing Fundamentals course, we invite you to join the second suite of Digital Marketing Courses in Glasgow to further assist you in Achieving OnlineXcellence with YOUR website.

This two part course will run at City of Glasgow College from 6pm – 9pm on the 20 May and 27 May 2015

How to Optimise Your Website

A key objective for anybody involved in trying to market their website is to ensure they optimise their website pages to attract both visitors and search engines. A common thread known to many seasoned digital marketing managers is SEO – Search Engine Optimisation. However, come and join this course and find out that SEO is just a component (one of many) that is part of the make-up that is infact Internet Marketing, which you will find is a much bigger subject and teaches you much more towards how you must work towards getting your website optimised if it is to rank in the search engines.

Website On The Page Conversion Tactics

There are still a lot of websites when analysed do not have any goals setup against important landing pages.

  • How do you know if content on your pages is actually bringing you quality traffic?
  • Have you applied clear call to actions on your landing pages and are you measuring their effectiveness?
  • How do you know whether the design of your page is helping to convert visitors into customers and clients?
  • What Tools are you using to measure the peformance of your Website?

These questions and more we will help you answer if you attend the course offered by City of Glasgow College that will Improve Your Digital Marketing Skills.