Social Media Examiner Stops Posting its Videos on Facebook
Here at ICTADVISOR we are avid followers of Social Media Examiner which is a well established U.S.based media company, founded by Mike Stelzner. It publishes online magazines, blogs and podcasts about how business people can use social networks.
So, when Mike Stelzner comes online with a VERY SHORT TO THE POINT VIDEO about a decision he has taken regarding the amount of effort he and his team had been putting into promoting the business via Facebook, then you have to sit down and listen.
Social Media Examiner has taken a very difficult decision to cancel doing any more of their long form content videos for their Facebook Channel. So, for example their weekly tips and tricks show and their ask me anything shows answered by Social Media Experts are amongst those being cancelled.
If you are a micro small business reading this, what we are talking about here is a very established Social Media Company. And, they were doing what you are probably doing right now – creating long form content – but sticking it up on Facebook, and wondering why you are only seeing less than a handful of likes or shares.
Mike Stelzner at Social Media Examiner says, long form content does not necessarily have home when it comes to Facebook
Mike Stelzner said, “when putting their video stuff up on Facebook it was like putting a TV Show on a screen at the side of the motorway, and people watch it as they went zipping by. Facebook is a motorway.” And so Social Media Examiner are not going to publish 3 out of the 4 videos they published every week on Facebook anymore for this very reason.
How Often Are You Analysing Your Marketing Efforts?
Mike Stelzner and his team came to this hard decision to stop posting their videos on Facebook after analysing their data and looking at things like;
- Retention Time
- How Many People are Actually Watching their Videos etc.
They came to the sad conclusion that hardly anyone is watching their videos!!
Social Media Examiner said the metrics are very deceptive.
Well, take what you will from this article Facebook’s algorithm HAS been commented upon as being so hard and cruel
What now for Social Media Examiner?
Mike Stelzner and his team at Social Media Examiner have decided to publish one of their favourite shows exclusively on………You Tube.
They are doing what is right because this is a rapidly changing world online, always has been.
What Hope for The Micro Small Business Owners here in Scotland?
Well if an organisation like Social Media Examiner is taking such important steps – bearing in mind their brand was known and established, then what hope has the micro small business owner who is yet trying to be found online and still hanging all their strategy in just being on Facebook?
There are many businesses and not just here in Scotland putting all their hard earned efforts just into the Facebook Platform. But the more you read about the facts when it comes to marketing online and being regularly involved in measuring the ever changing dynamics, there is a clear message that businesses need to rethink their digital marketing strategy.
Be ready to adapt Yoour Digital Marketing Strategy and Consider What Next?
There are still a lot of micro small businesses who are not guided from measuring data. Many still don’t use or understand any of the free Analytics dashboards that are available for them to use. But a bigger problem is, for those who have the analytical dashboards in place, they either can’t interpret the data, or simply don’t have time
So this story serves as more evidence about what leading marketers are constantly discussing re FaceBook and the use of video.
If Social Examiner is bailing, that says a lot.
So if you continue to post your 7 min, 30 min or 60 min videos up onto Facebook – think about cutting that video footage to about 2 mins or less which has always been seen as the sweet spot in amplifier channels such as Facebook, Twitter, etc.
YouTube the Number 1 Channel for Video?
It’s no surprise that YouTube is regarded the platform for longer form videos – has been for ever (despite what has been said or seen from efforts towards using FB)
When it comes to online video strategy, it becomes more and more apparent that the “blast it everywhere” technique isn’t what people think it is.
People realized years ago that there is no revenue sharing on Facebook, all you have to do is create a 30 sec or 1 min preview video and let the viewers know that the full version of the video is available on the YouTube channel.
It can be guaranteed that 90% of videos that people actually watch on Facebook it’s a YouTube Video link that was shared.