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Understanding Website Conversion Strategy

How Small Businesses Can Choose the Right Website Conversion Strategy for Their Website

As a micro or small medium business do you have a Website Conversion Strategy?

For a small business that is looking to grow, nothing is more important than converting viewers and traffic into engagement and successful calls-to-action. Let’s face it, traffic is hard to come by in the modern saturated Internet marketplace.  Wasting traffic, is a sin most businesses, especially small businesses, can’t afford. With that in mind it is imperative for a small business to know how to choose the best conversion strategy for their needs. Thanks to tips and hacks from Websitebuilder, a lot of the top strategies are readily available with proven market research to back your choice or choices into what is best for you. Here are some tips in choosing the best one for you.

Test, Test, Test Your Website Conversion Strategy

One of the most important things to do when choosing your conversion strategy is to test what works for your sector or niche. For example, adding video tends to increase conversion by over 100%, however, that may not be the case for everyone, a good testing strategy is key. Make changes slowly and see what is working best for your site and traffic. AB testing is another great strategy and worked for Barrack Obama, raising him over $60 million in campaign donations.

Simplify and Improve Website Navigation

Simplifying and improving site navigation is a great place to start. If your site is not converting the way you want, it may be as simple as improving navigation or de-cluttering landing pages. Choose a few key pages and improve their navigation. Streamlining the checkout process has worked for many other firms and will likely work for yours, too.

Keep Optimizing Your Website

When choosing a strategy, it is important to remember that no website is ever beyond improvement. Just because one this is working doesn’t mean another wont work better. The key to maximizing conversion is to constantly be looking to improve it. Even once you have gotten your conversion rate to a happy median, keep trying and testing different things to make it even better.

Where to Get Ideas for Conversion Optimisation

For those looking to take some of the guesswork out of conversion optimization, we recommend websitebuilder.org who has curated 46 conversion hacks that have worked for a variety of businesses, across a plethora of sectors. These are great ideas to get you started in choosing strategies that are tried and tested and have proven results. ᐧ

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