INTERNET MARKETING PRACTITIONER AND CONSULTANT IN SCOTLAND
Brian Mathers is Managing Director of search marketing company ICTADVISOR LTD based in Glenrothes Fife Scotland.
In 1998 he started his career in Internet Marketing and focused his career around Search Engine Optimisation after previously spending 22 years in the command team onboard britain's submarine fleet as an Ops Officer engaged in above and below water tactical analysis.
Brian Mathers is an SEO Specialist based in Fife Marketing Businesses Globally
Brian is a well known SEO Specialist in Scotland and regularly hired by both small and large businesses across the UK for his knowledge in Online Business Growth.
The trend he sees from most of the clients is they want 1-2-1 assistance and not just a website design and internet marketing service. Most businesses are also seeking some form of mentoring and training service so they can learn and also become more involved in how to do some of the online marketing for themselves.
Brian's larger clients are focused on a global marketing strategy, and tap into his extensive skill and knowledge for them to achieve their cross continent marketing strategies, but Brian recognises that small acorns grow into large oak tress and is equally passionate towards helping the small business owner.
If you are that acorn and wanting to grow big, willing to be responsible for the destiny of YOUR website, and want to make money, then get in touch and ask about the onlineXcellence brand suite of marketing support services that will be tailored towards your business and your budget. This marketing and web design program provides mentoring and training for in-house website managers.
Brian Mathers has grown ICTADVISOR with the help of a collaborative network of real world practitioners who make up his core team. Collectively that team help to increase your website traffic, and increase your business sales online.
An important starting point when working with Brian is he will want to see business owners work to put in place a website that is designed to meet with minimum coding standards and marketing guidelines to ensure the business has a search engine friendly website.
CALL Brian Mathers TODAY at ICTADVISOR LTD on 01592 745992
BRIAN MATHERS ECOMMERCE WEBSITE CONSULTANT
MDs and CEOs have hired Brian Mathers to help them promote and raise awareness of the ecommerce website they need. It is all about what the customer needs and not just getting someone who simply is a techie that can build a website.
Brian's approach is always about using best practice methods and sites meeting with minimum standards. His website projects are driven from the start with website marketing in mind which has helped many of his clients achieve having not just improved website rankings with search engines but more importantly - conversions. This is because he follows common sense marketing principles and applied in accordance with search engine guidelines. This in turn supports the coding best practices delivered by the web design teams. Bottom line - its all about the landing page. The focus theme and topic of that landing page. And, that the page achieves visitor conversion once he has the traffic coming to your website.
Brian Mathers when working for clients helps them do the following:
- Delivers successful website design and layout that will deliver a professional image and not suffer from credibility problems
- Deliver a website marketing service that draws visitors into your website with content that creates the ideal climate for conversion website marketing
- Ensure your website delivers results to it appeals to your customers and creates the most ideal opportunity to persuade and convert those customers.
BRIAN MATHERS SAYS - REAL INTERNET MARKETING IS NOT JUST ABOUT KEYWORDS
Brian Mathers is also an Internet Marketing Consultant and is seen as a driving force behind his collaborative team of skilled practitioners in the field of web design and web marketing. There are other very skilled Internet Marketing Consultants here in in Scotland who support Brian in his work and others from around the globe. Likewise, at times he is then in support of their work.
Brian has good relations with SEO professionals some of whom are the best industry leading search marketing practitioners that speak at conferences across a number of continents.
Does Brian do SEO? Sure he does, but SEO is a component of Internet Marketing. Yet ask a business owner what is your biggest challenge? The business owner says - not being number 1 in Google.
Should you be optimising for keywords or keyword phrases anymore?
Old-school keyword targeting and new-school concept targeting, should you be outlining a plan of action to follow that will get you the best of both worlds?
Brian's recommendation like his peers in the industry is to combine both models.
If you hire Brian and his team they are going to pull together for YOUR Website Project only the very best website solutions to help you have a successful website. Part of the process is going to lean on Keyword Research and Competitor Analysis.
The people Brian selects to assist him are established best practice marketing practitioners. So, if you are serious about trading online, interested in working hard for your business to achieve OnlineXcellence, then we are ready to help you with a model that merges some of the old techniques with the new to help you sell YOUR products and services online.
BRIAN MATHERS ON WEBSITE PAGE LAYOUT DESIGN
Whether you want a brochure website or an ecommerce website, work with Brian Mathers to assist you in getting the right layout for your website design. Before you even start building the website, let him tell you how important Wire Frames are.
You are not building a website just to improve your website ranking what is more important is getting your website traffic to convert and that comes from delivering a positive customer experience.
There are no secrets or black art to SEO and Search Marketing, but getting the layout of your website pages correct is important, making sure you have thought carefully about the customers journey through the website.
BRIAN MATHERS ON BEST PRACTICE WEB DEVELOPMENT
Great you have made it this far and still with us....sounds like your serious about getting things right You will have gathered then, that Brian Mathers, is a great believer in best practice.... this comes from his naval background after 22 years in Submarines.
So, acting as your lead web design project manager he knows what type of web design architecture makes for successful websites. His chosen web design team, and search marketing experts with their related skills and working with Brian help your business achieve its online objectives.
Working with Brian Mathers guarantees to give your company the right assistance and expertise to help grow your business online using the Internet.
INTERNET MARKETING STRATEGIES PREPARED BY BRIAN MATHERS
With Brian Mathers assistance he will help put together your internet marketing strategy. . The one key objective when building a successful website that he will have in your marketing strategy is getting your website to make money whether it is selling products or services.
BRIAN MATHERS ON DELIVERING SEARCH ENGINE FRIENDLY WEBSITES
Brian Mathers is passionate about delivering websites that work.
He will show you how to implement a search engine friendly website.
But there is one simple thing he has you do if you are going to follow those guidelines towards having a SEO friendly website - and that is READ THIS FROM GOOGLE
After you read the guide - start your journey towards increasing your online sales and website enquires from either your brochure or ecommerce website. More importantly, now that your are keen on how to achieve page conversion from your website and have it achieve ROI from your investment - now come and talk to Brian Mathers.
BRIAN MATHERS ON FAST TRACK COMPETITIVE MARKETING
Don't just wing it. That is the first piece of advice. There could be things you do that will turn-off prospective customers and even drive them towards your competition.
If you think you have to develop a presence on as many different social marketing platforms as possible. Think again. Unfortunately it can be difficult (especially for a small business) to maintain this type of pace.
Get assistance for every step of your website project and learn how to do common sense marketing:
- How to put together an effective marketing strategy to be competitive online
It won't matter which market sector you are entering into, competitor research is vital if you are to properly brief your web development team. It will also show you if your website project is viable.
As a vital first step before designing the first web page Brian will show you:
- how to do competitor analysis and research
- construct a marketing strategy blueprint
- conduct keyword research
- provide navigation structure for the website
All of the above is vital if your prospect is to achieve a positive visitor experience from this detailed planning exercise. And if you think you are going to be number 1 for everything in a few weeks, let us help you set some realistic expectations.
BRIAN MATHERS ON WEBSITE ANALYSIS SERVICES
Website Analysis is a key strength of Brian. If you already have a website, then his first job will be to conduct a website audit. The website audit will deep dive into your website analytics (if you have Google Analytics in place. Other industry tools will also be used to do analysis of your website. These paid for industry tools can generate statistical data which if then regularly measured, the results of your website's online performance can help keep the website tactically competitive. ICTADVISOR offers an OnlineXcellence Workshop on Google Analytics, and if you hire us to do your marketing part of that service is on;:
- how to do website analysis
BRIAN MATHERS ON PAY PER CLICK ADVERTISING ADWORDS
Brian Mathers is capable of delivering innovative solutions:
- Business planning ffor Paid Advertising
- PPC Campaign Marketing Strategies
- PPC Consultancy Services
- Paid Advertising Campaign Audit Service
- Google Shopping Ecommerce Advertising Specialists
- Re-Marketing Campaign Specialists
- Facebook Advertising
Brian Mathers of ICTADVISOR.COM supports corporate or small medium businesses and you can have either:
- impartial advice to decide if you need help doing PPC DIY
- help building innovative website adwords campaigns to help you achieve success
- guidance and assistance in implementing successful PPC campaigns
BRIAN MATHERS ONLINE BUSINESS GROWTH CONSULTANT
After a few hours in our company, what we here often is "we should have met you a year ago" This is because the first meeting with us, some damage has already been done over previous years. Our job then is to try and undo some of the damage and rebuild your online business strategy and give fresh vision to clients and prepare them again to engage in
- Internet Marketing
- Web Site Design
- Search Engine Optimization
- Choosing Content Management Software
Brian Mathers delivers mentoring and training services in Online Marketing. We can either come to your company premises or alternatively we use training rooms in both Glenrothes in Fife or at offices with training rooms we have in Glasgow.
Brian so far has supported small and large businesses with his website design and internet marketing services in these areas of Scotland:
Aberdeen | Tayside | Fife | Edinburgh | Lanarkshire | Glasgow | Borders | Ayrshire
Businesses in these areas of England:have also experienced getting assistance from Brian Mathers
Tyneside | Humberside | Yorkshire | Lincolnshire | Midlands | Derbyshire | London
Let Brian Mathers and his collaborative team of Internet Marketers grow your online business
BRIAN MATHERS ON BEST PRACTICE WEBSITE DESIGN
In 15 years Brian Mathers has worked alongside a large number of web designers and led on projects at times with the support of other web agencies from across the UK.he has either been asked to work with or he himself invited that team into his project.
So at times where collaboration is involved he gets to see and work with some of the best web developers (and we also know some to avoid who just didn't deliver to the expected standards we have, because we do deliver to a high standard) which means you get what it says on the tin!
Brian Mathers only chooses to work with best of breed website designers chosen who he knows will work with him because together they know how each other tick and so deliver websites that work. Those willing to work with him and achieve success for clients can consider themselves to be part of a team that are then seen as being amongst the Best Website Suppliers In Scotland delivering effective websites that you can market towards success.
BRIAN MATHERS - BUILDING SUCCESSFUL WEBSITES
Brian Mathers is passionate about his work and enjoys the team he has built up around him including his collaborative working relationships. This also includes other relationships he has built with other website designers across Scotland and England.
Brian chooses to work in this way so that his client's expectations are met. So he brings you the choice. First you can suggest he works with your team if you are confident you have the right web design team and he will come with his knowledgeable web marketing team to support the project.
Brian though will be honest with a client if he thinks the web team might not be capable of the job! Because, quite simply Brian wants to ensure his client's spend their marketing and website build budgets wisely, helping your business invest in implementing solutions that are needed, and not just what some web designer says you must have. So the second choice you have is he comes with his own team and delivers all aspects of your website project. TALK TO BRIAN MATHERS TODAY and find out what the best journey is going to be in having a successful website.