Good Search Engine Positioning is a goal that every website owner wants to achieve.
Internet Marketing for Small Businesses
Internet Marketing is a subject that could be a minefield for small business owners and now in 2010 micro company's will find it tougher to survive. With the launch of Google Caffiene and other search marketing initiatives that are constantly improving the way websites will rank you will need to have a search engine positioning company, that offers a page ranking service to help you improve your websites relationship with the major search engines. Nobody can guarantee you a number 1 position, but they can help search engines find and rank your website for what you offer
ICTAdvisor.com is a Search Engine Positioning Company based in Fife headed up by an SEM Specialist with over 15 years experience and supporting clients all across the UK.
There are website desigrs who started out as Graphic Designers that will not admit they are just not knowledgeable enough to also be a Search Engine Specialist. Some web builders and graphic designers will say it is a black art, and would rather stick to their own skill set and work alongside the "SEM experts."
There are web designers who will admit SEO Specialists are the real brains behind Search Engine Optimization of the website designs they have responsibility for.
We here at ICT Advisor don't pretend its a 'black art' but when it comes to planning your Strategic Internet Marketing campaigns this topic of search engine positioning which is really about 'common sense' is going to be high on your agenda.
Whether your a micro company of 1-2 employees or small medium business with 250 employees, or even a large coporate, our Internet Marketing Consultants provide emarketing advice on how to drive targeted traffic to your website.
A good tip for micro or small medium businesses selling products or services, you did not set out to become web developers. So don't spend time trying to do website design. We can tell you, many of our customers did try but were defeated and instead are now focused on managing their website pages using content management software and gettig on with selling the products and services they set out to offer.
Search Engine Positioning is about acheiving a good position and increasing the amount of traffic flow to your website. Unless you have years of experience, this is unlikely to be done without spending some money on a marketing budget.
Search Engine Positioning can increase a little traffic flowing towards your website from one of the cheapest routes - free submissions. But the time to market and increased sales could be long. It could be months and many of them, (possibly 12) before you see your site rank with search engines, if at all.
Hire a Search Engine Specialist who understands search engine positioning techniques.
If your website is not ranking very well it might be poorly scripted. We can provide you with professional copy writers.
Search Engine Positioning has many elements to it such as focusing on search terms based on the keywords and phrases that people type into search engines. For example go to GOOGLE.CO.UK type in "Brian Mathers" or "eCommerce Consultants Scotland" and see where this sites two domains www.ictadvisor.com and www.internetbusinessmarketing.co.uk ranks.
A search term really comes down to finding a balance between popularity, your target market audience, and the competition. Take the words Relocate in Scotland for example, would you consider that 'Relocate in Scotland is a perfect set of keywords? Reality says that this is not a popular search term, but 'Moving to Scotland', 'Living in Scotland' 'Finding somewhere to stay in Scotland' has been found to be more specific to reach the target audience.
Using popular search terms that aren't relevant to your site is going to contribute to poor search engine positioning. Research targeted search terms - start by asking your core customers how they would search for you not knowing that you existed. If you know your competitor check if your search terms find them listed on page 1 of Google. If the competition is not ranking you might have found a niche in the market.