Digital Marketing Course for Website Managers at City of Glasgow College
Come and join other digital Marketers and sign up to the first of a number of Digital Marketing Courses in Glasgow beginning with understanding Website Marketing Fundamentals. Sign up for this two part course for digital marketers if you work either in a large or small business and have the responsibility for managing the business website.
The Next Session Starts in September 2015 and will run between 6pm – 9pm dates to be confirmed
Are You The Website Marketing Manager in Your Business?
If you have the responsibility of being the website manager and your role day to day is driving the website by creating and managing pages that have to attract visitors and more importantly convert them into customers, then come and join this Digital Marketing Course being run at City of Glasgow College.
Website Marketing Fundamentals Course from Real World Internet Marketing Practitioners
These Digital Marketing Courses in Glasgow will roll out a number of modules over time, but the first to be delivered is the Website Marketing Fundamentals Course that will run over two evenings at City of Glasgow College. This web marketing training program has been put together by the industry’s most respected practitioners, authors and speakers seen as the most knowledgeable both here in the UK and the USA. And so this internet marketing training program introduces to you real world Internet Marketing experiences that will teach you:
• Traditional on-page concepts
• Keyword research to site architecture
• Link-building
• SEO measurement
• Create a standards document based on your business goals
• Make a new or redeveloped website search friendly and user friendly
• Defining the purpose and the goals of your website
• Respond to the calls to action on your website
• Assess your resources and budget
• How to develop your brand
• Researching the market
• Choosing web page editing software CMS (Content Management Software)
Matt Bailey – Author of Internet Marketing An Hour A Day
Matt Bailey is is one of the highest rated speakers world-wide for his ability to communicate complex information in a practical, humorous way and since 1998, he has taught at over 1,000 companies, conferences and workshops.
Back in 2011 Matt teamed up with well known Internet Marketing Practitioner here in Scotland Brian Mathers and together they are helping to deliver their OnlineXcellence for Scotland Web Management Program to Scotland’s small and large business community that want to be successful with either a B2B or B2C website.
Whilst the course will involve looking at your website it will also refer to key parts of Matt’s book. The course is going to be jointly delivered by Brian and Matt who during the course join us on a video link. But, you will also be introduced to other leading Web Marketing Practioners in Scotland who have delivered a number of successful website projects.
Improve Your Digital Web Marketing Skills and Achieve OnlineXcellence
After you have completed the two part Website Marketing Fundamentals course, we invite you to join the second suite of Digital Marketing Courses in Glasgow to further assist you in Achieving OnlineXcellence with YOUR website.
This two part course will run at City of Glasgow College from 6pm – 9pm on the 20 May and 27 May 2015
How to Optimise Your Website
A key objective for anybody involved in trying to market their website is to ensure they optimise their website pages to attract both visitors and search engines. A common thread known to many seasoned digital marketing managers is SEO – Search Engine Optimisation. However, come and join this course and find out that SEO is just a component (one of many) that is part of the make-up that is infact Internet Marketing, which you will find is a much bigger subject and teaches you much more towards how you must work towards getting your website optimised if it is to rank in the search engines.
Website On The Page Conversion Tactics
There are still a lot of websites when analysed do not have any goals setup against important landing pages.
- How do you know if content on your pages is actually bringing you quality traffic?
- Have you applied clear call to actions on your landing pages and are you measuring their effectiveness?
- How do you know whether the design of your page is helping to convert visitors into customers and clients?
- What Tools are you using to measure the peformance of your Website?
These questions and more we will help you answer if you attend the course offered by City of Glasgow College that will Improve Your Digital Marketing Skills.